Marketing Operations Manager
3 days ago
Build, scale and manage our growing Marketing tech stack, including contracts, integrations, for Marketo, Bizible, Drift, and support Salesforce, Google Analytics, Tag Manager, Unbounce, and LeanData.
Own our Marketo instance including database health, data acquisition and flow across systems, automation logic, forms/form handlers, segmentation, campaign management and list management .
Function as the lead analytics partner for integrated marketing campaigns, including consistent tracking, KPIs and dashboards plus developing insights into campaign impact on onboarding, upsell, product awareness, product usage and more.
Define and deliver core marketing metrics, dashboards, reporting and analytics on demand gen activities and funnel performance across all business lines.
Collaborate with GTM teams to continuously improve marketing effectiveness and our revenue pipeline, including optimization, testing, targeting, lead scoring, and nurture cadences.