GRAIL
GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured.
Hybrid

Associate Director, Email Marketing & CRM #3813

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Employer Provided Salary: 159,000-199,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Our mission is to detect cancer early, when it can be cured. We are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care.


We are a healthcare company, pioneering new technologies to advance early cancer detection. We have built a multi-disciplinary organization of scientists, engineers, and physicians and we are using the power of next-generation sequencing (NGS), population-scale clinical studies, and state-of-the-art computer science and data science to overcome one of medicine’s greatest challenges.


GRAIL is headquartered in Menlo Park, California, with locations in Washington, D.C., North Carolina, and the United Kingdom. It is supported by leading global investors and pharmaceutical, technology, and healthcare companies.


For more information, please visit grail.com.


GRAIL is hiring an Associate Director Email/CRM who is an expert in all things email communication for our audience groups, which are B2B, B2C and B2B2C.


This role has 2 direct reports. 1) Primarily focused on Patient pull-through emails and 2) Primarily in Salesforce Marketing Cloud Account Engagement (aka Pardot) focused on B2B emails, Salesforce campaigns, and Pardot automations and list loads.


This leader should be passionate about executing all aspects of GRAIL’s email campaigns to all audiences for the Galleri® test, GRAIL’s multi-cancer early detection product. The candidate must have a zeal for our mission and be results-driven and nimble. The candidate must be an expert in both Pardot and Salesforce Marketing Cloud. This role is part of the Marketing Center of Excellence and reports to that team's head.


This is a hybrid role that requires you to be on-site 2 days a week in the Menlo Park, CA office.

Responsibilities

  • Responsible for executing all B2B customer, patient, and provider-based email campaigns in collaboration with Audience team marketers.
  • Deep knowledge of email marketing (B2B and B2C), marketing automation tools, CRM, and campaign reporting to improve the marketing funnel performance (MQL to SQL).
  • Experience with demonstrated success across marketing automation platforms, including lead scoring based on audience behaviors. The ideal candidate must be results-focused.
  • Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives
  • Able to analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions. Which includes building out weekly and monthly reports. 
  • Develop and track dashboards and business goals, ensuring the ability to report on the performance of campaigns and provide recommendations for improvements and email standard methodology guidance as needed.
  • Create and deploy different types of emails journeys for Marketing as well as other business teams including: Customer Experience, Sales, Finance, and Medical Affairs teams
  • Proficient with HTML/CSS. Able to adjust and create code as needed
  • Create UTM links following standard naming conventions to ensure tracking and analytics best practices
  • Project management skills, including planning projects and managing deadlines (Asana/Jira experience helpful)
  • Ensure email templates perform across device types, platforms, and modes and are optimized in accordance with email best practices and GRAIL compliance
  • Serves as a digital stakeholder working with IT and CRM workflows. Must understand Salesforce Sales Cloud and be able to create reporting as well as advocate for best practices with lead tracking and conversion to best measure marketing campaigns what works and what does not.

Preferred Qualifications

  • Ideal candidate will have a Bachelor's degree and 12+ years in an email management role serving B2B and B2C audiences using Salesforce tools, including Marketing Cloud Account Engagement (aka Pardot), Marketing Cloud, and Marketing Cloud Intelligence (aka Datorama); or Masters degree and 10 years' experience or equivalent.
  • 5 or more years of experience leading / managing a team (this is player / coach role) 
  • Strong verbal and written communication skills, including storytelling using data
  • Deep experience in lead scoring based on audience behaviors
  • A keen attention to detail with an orientation toward being a brand steward
  • Strong data analysis skills. Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIs
  • Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPA
  • Knowledge of standard email marketing methodologies for deliverability, subscriber list health, email creative execution, customer segmentation, dynamic and conditional content build-out, and personalization
  • Share successful emails that they deployed and discuss what made them successful.
  • Proficiency with basic HTML/CSS editing and email performance tools such as Litmus 
  • Demonstrated the ability to collaborate and work cross-functionally to drive results in a heavily matrixed, fast-paced environment
  • A self-starter who can lead and run projects end to end and drive results while frequently aligning with partners

The expected, full-time, annual base pay scale for this position is $159,000 to $199,000. Actual base pay will consider skills, experience, and location.


Based on the role, colleagues may be eligible to participate in an annual bonus plan tied to company and individual performance, or an incentive plan. We also offer a long-term incentive plan to align company and colleague success over time.


In addition, GRAIL offers a progressive benefit package, including flexible time-off, a 401k with a company match, and alongside our medical, dental, vision plans, carefully selected mindfulness offerings.


GRAIL is an Equal Employment Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. GRAIL maintains a drug-free workplace.

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What are GRAIL Perks + Benefits

GRAIL Benefits Overview

We’re committed to creating the best experience for everyone at GRAIL, ensuring that each member of our team has comprehensive benefits and resources to thrive at all stages of life, both at work and at home.

Culture
Volunteer in local community
We parter with Bay Area local partners such as Life Science Cares to help meet basic needs in the community.
Partners with nonprofits
GRAIL partners with The Honor Foundation to facilitate mock interviews to help military professionals transition to civilian life. Also oSTEM and The National Sales Network to identify diverse talent.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Unconscious bias training is included as part of our standard interview training. We also have a formal training on the topic of unconscious bias that is facilitated by the People Team.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
GRAIL proudly offers 4 employee resources groups led by team members in tandem with an executive sponsor. They include: ASERG, WERG, PRIDE, and BIPOCC.
Hiring practices that promote diversity
GRAIL's Talent team has partnered with a variety of non-profits, associations and job boards including WITI, oSTEM, THF, DiversityJobs and The National Sales Network to identify diverse talent.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Onsite gym
Professional Development
Job training & conferences
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications

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