Brand Writer

| San Francisco
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The Cisco Meraki Creative Studio team is seeking a passionate and insightful Brand Writer to join our team! The Creative Studio is a multi-disciplinary team of creatives working across marketing projects at Meraki– building our brand voice through collateral, promotional materials, video, web, events, advertising, digital campaigns, and product launches.

A Meraki Brand Writer should help bring our story to life through a well-crafted copy across all our channels and customer touchpoints. We are looking for a storytelling, problem-solving, detail-oriented, curious, and collaborative team member who can think strategically about their work and produce creative that helps our Marketing team achieve our goals with thoughtful and customer-centric copy that is consistent with our core values. Our technology strives to simplify a notoriously complicated industry, and our brand voice should reflect that same principle without talking down to our audience.

Brand Writers at Meraki should demonstrate a passion for great copywriting and the discipline to define and document their approach in collaboration with other members of the Marketing team to build and scale our approach to writing to help us achieve a consistent brand voice globally.

Responsibilities include
  • Communicate clearly about a traditionally jargon-heavy complex set of technologies in a concise customer-focused manner.
  • Work with designers, marketing managers, comms, product, and sales to articulate the value of Meraki to multiple audiences (customers, partners, internal stakeholders, and others).
  • Structure and write both short-form and long-form content for product release, and launch materials - websites & landing pages, e-books, infographics, blog posts, white papers, presentations, video scripts, subject lines, ad copy and more!
  • Consult on naming strategies (promotions, program IDs, marketing programs, product features, etc.)
  • Help establish, enable, and maintain a consistent voice for Meraki in the form of style guides, consistent nomenclature, playbooks, brand guidelines, and more.
  • Be fiercely passionate about understanding our customers and be able to speak to them the way they would like to be spoken to.
Qualifications
  • Bachelor’s degree in Advertising/Marketing, Creative Writing, a related field, or equivalent experience.
  • 3-5 years of experience writing at a tech company, marketing agency, or related experience.
  • A portfolio that showcases excellence in copywriting & creative thinking, as well as a clean and polished style and an ability to distill complex concepts and technologies into compelling copy without resorting to “dumbing it down”.
  • A sharply honed eye for detail with just as much passion for the editing process as the writing process. Able to spot an out of place comma at 500 yards.
  • Skilled at explaining your work, process, and decisions and are eager for feedback to help you produce your best work.
  • Ability to balance and prioritize multiple projects and to adjust to shifts in timelines, deadlines, budgets, and project goals
  • Strong communication skills, and the ability to work well both independently and in a cross-functional fast-paced team environment
Please Submit
  • A link to your world-class portfolio and/or book of writing samples
  • A bit about why Meraki interests you

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

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Location

Headquartered in San Francisco’s Mission Bay neighborhood, our floor to ceiling windows offer stunning views of the bay.

What are Cisco Meraki Perks + Benefits

Cisco Meraki Benefits Overview

At Cisco Meraki, we support your passions, development, and wellness allowing you to thrive inside and outside of the office. We encourage a healthy work-life balance and make it easy for you to bring your whole self to work.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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