Growth Content Manager
Hims and Hers offers a modern approach to health and wellness. Our mission is to eliminate stigmas and make it easier for people to access care and treatment for the conditions that impact their daily lives. That starts with creating an open and honest culture of care that is accessible for everyone, no matter who you are or where you live. Since launching in November 2017, we’ve raised over $200MM in funding and are one of the fastest growing direct-to-consumer brands in history.
We’re looking for a detail-oriented Growth Content Manager to build our extensive library of health, wellness and medical content. You’ll be responsible for managing the editorial workflow across multiple platforms and driving organic growth. This position is highly cross-functional and you will collaborate with multiple stakeholders including SEO, content, marketing, product, design and analytics. You’ll be responsible for identifying opportunities to create and optimize content across our domains to reach our customers to help them improve their health and feel their best.
Responsibilities:
- Edit and publish expert-level content across our platforms
- Conduct topic and keyword research to identify engaging content opportunities
- Manage the medical and legal content review process to ensure medical accuracy and appropriateness for our consumer audiences
- Incorporate and maintain the hims & hers tone and voice across all content
- Manage the content library within our CMS and make updates via a WYSIWYG editor as well as some light HTML
- Maintain a high-output editorial workflow
- Create, test and optimize content marketing strategies to scale growth
- Report on content performance and opportunities
Experience & Skills:
- 2+ years of editorial experience (medical and health industry a plus)
- Excellent research and writing skills
- Understand search engine optimization best practices to optimize content for reach and engagement
- Highly organized with the ability to manage multiple projects simultaneously, prioritize workflow and meet deadlines
- Ability to communicate effectively with medical professionals to create high-quality health content that is user-focused
- Comfortable working closely with a team and collaborating cross-functionally
- Strong communicator with the ability to give and receive feedback
- Ability to use data to identify opportunities and optimize content for new growth
We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.