Growth Marketing Manager - Social Media Manager

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About Kraken


Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges on the planet. 


We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter. 


Our diverse group of 2,000+ Krakenites are distributed all over the world as part of our 'remote first' culture, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential. 


Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you're invited to join the revolution!


About the Role


Kraken is looking for a Social Media Manager to establish a social media presence for Kraken’s Pro product for advanced crypto traders. Owning the creation, execution, and growth of all Pro channels, the Social Media Manager interacts with existing and potential customers through timely, dynamic, interactive, and engaging social content.


You will research and develop social media content, while building social relationships to grow product awareness, acquire new customers, and drive traffic/conversion to our Pro Products. This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one.

Responsibilities

  • Understand historical narratives in the crypto space and observe current industry events.
  • Monitor crypto and traditional finance markets to identify engagement opportunities. 
  • Execute and optimize social media strategy across all Pro channels.
  • Oversee research, planning, calendaring, creative development, publishing, moderation, and reporting.
  • Further develop the Kraken voice to engage the Pro advanced trader audience.
  • Curate, write, schedule, and interact with social media posts for Kraken Pro.
  • Interface with and support Growth, Product, Intelligence, and Comms teams.
  • Maintain social media tracking, data presentation, and perform optimizations.
  • Experiment with ideas to boost audience engagement and promote Kraken Pro.
  • Identify target audience and develop tactics to engage existing clients and acquire new Pro clients.

Requirements

  • 2-4 years of hands-on social media marketing and community management experience
  • You intimately understand trading terminology and culture
  • You live and breathe on social – understanding how the crypto markets work and how to integrate crypto trends into content seamlessly. 
  • Exceptional writing, grammar and creative copywriting skills tailored for social content.
  • Ability to transform highly technical crypto and trading terminologies into concise social media copy.
  • Expert at best practices for the top social media platforms – with a curiosity for understanding new social platforms and tools.
  • Proficiency in social media publishing, listening, and measurement tools.
  • You have a passion for data and can quickly assess market movements to generate content that’s on brand, on point, and sometimes, on the fly.
  • You are a storyteller with an eye for detail, and mastery of both technical and aesthetic best practices for copy, images, and video across social platforms.


  • Words matter and you pride yourself on your writing and stylistic sensibility. You have a quick wit and the industry knowledge to develop brand recognition in the space. 
  • You’re mission-driven and naturally member obsessed. You lead with empathy, and make it a mission to use social media as a means to educate, motivate, and build a community. 
  • You’re motivated, resourceful, agile, and can thrive independently or collaboratively. 

Nice to Have

  • Basic knowledge of link creation for social tracking and attribution
  • Experience with Figma, Adobe Creative Suite, and other design tools
  • A deep understanding of crypto trading, terminologies, and analysis.
  • A personal interest in Bitcoin and crypto forums or groups.

We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.


Check out all our open roles at https://www.kraken.com/careers. We’re excited to see what you’re made of.


Learn more about us


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Location

San Francisco, CA 94108

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