Head of Brand & Communications

| San Francisco | Hybrid
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Over the coming years, biotech will fundamentally rewrite the way we live. Gene editing and cell therapy are dramatically changing how we treat cancer and other major illnesses. Biofuels and biomaterials are transforming the cars we drive, the clothes we wear, and the makeup of everyday objects. Crop science and synthetic biology are producing sustainable and ethical food. Benchling’s mission is to accelerate the research that propels us towards this reality, and magnify its impact, through modern software.

Every day, scientists around the world use Benchling’s applications, platform, & analytics in their efforts to solve humanity’s most pressing problems. For these scientists, Benchling is the central technology they use to conduct their research. Our customers include pharmaceutical giants, leading biotechs, and the world’s most renowned research institutes.

ROLE OVERVIEW

Reporting to the CMO, Head of Brand & Communications will define and shape the company’s brand strategy and external narrative while also driving hands-on execution of all editorial efforts. We are looking for a leader who loves crafting a good story, can carve out a unique voice for Benchling, and make us one of the most recognized brands in life sciences across academic researchers, biotech startups, and large global enterprises. This leader will partner closely with our CEO and other marketing leaders to elevate Benchling’s brand vision and ensure creative application of Benchling’s brand voice across all external channels and assets.

WHAT YOU WILL WORK ON 

Brand Awareness:

  • Develop a strong point-of-view of the Benchling brand and guide the company in creating a compelling, differentiated brand in the life sciences industry.
  • Launch multi-channel brand campaigns in collaboration with creative and content teams.
  • Support our presence at industry conferences with stories about our users and our unique approach to life sciences software.
  • Provide cross-functional leadership to ensure consistent and cohesive brand expression across the company.
  • Own brand health metrics (awareness, relevance, consideration, etc) and develop strategies to support this.

CEO Communications:

  • Elevate the voice of our CEO by creating narratives and messaging that position Benchling as a life sciences thought-leader. 
  • Develop and execute a comprehensive CEO communications cadence to drive regular engagement with customers, influencers, and media.
  • Draft presentation outlines, speeches, talking points, and articles for our CEO. 
  • Monitor relevant topics and trends for CEO communication opportunities.
  • Create a distinct voice for our CEO on social media.

Public Relations:

  • Own the company’s PR strategy, set PR objectives, and drive PR execution in partnership with our PR agency.
  • Track media coverage and report on PR results.
  • Cultivate and maintain relationships with media and industry influencers.
  • Formulate compelling media pitches and bylines to elevate Benchling’s brand presence. 
  • Organize PR events to increase awareness of our company.

Editorial:

  • Surface and develop a pipeline of stories (including industry thought-leadership, customer successes, business momentum, and workplace culture) that can be leveraged in the media or company-published materials.
  • Conduct primary and secondary research to develop data-informed narratives and programs.
  • Act as editor-in-chief of the Benchling blog with oversight of its editorial direction and focus.
  • Craft a vision for and launch a podcast series that showcases industry leaders and allows Benchling to claim a unique spot in the life science media landscape.
  • Maximize Benching’s following and presence on Twitter, LinkedIn, Facebook and other social media channels with a tailored approach for each.
  • Ensure a high standard of messaging and writing for all marketing assets from taglines and short snippets, to video scripts and website copy, to long-form articles and white papers.

ABOUT YOU

  • 10+ years technology marketing experience including at well-established global brands.
  • Spent time in hyper-growth startups with deep understanding of category creation.
  • Background or interest in life sciences strongly preferred.
  • Demonstrated ability to distill complex ideas into simple, credible narratives. 
  • Talented writer/editor/storyteller who can balance the big picture and sweat the details.  
  • Expertise in writing/editing for different formats and mediums including long-form, short-form, social media, web, and video.
  • Exceptional presentation and communication skills.
  • Track record working with senior executives to provide strategic counsel.
  • Energetic, organized self-starter comfortable with setting up a new function. 
  • Collaborative team builder with strong interpersonal and relationship-building skills.
  • Experience hiring, mentoring, and retaining teams.

Benchling welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.

LEADERSHIP PRINCIPLES

  • Admit mistakes and shortcomings
  • Deliver results
  • Disagree and commit
  • Obsess over customers
  • Rely on work ethic
  • Show empathy
  • Recruit and develop the best
  • Sweat the details
  • Think and communicate clearly
  • Unite around the mission

PERKS AND BENEFITS

  • Work with a talented yet humble team
  • Competitive compensation & equity package
  • Quarterly mental health days
  • Weekly virtual social events, and annual company retreats
  • 401k, Medical, dental, and vision insurance (US Employees Only)
  • Monthly health & wellness stipend (Currently US Employees Only)
  • Yearly educational stipend (Currently US Employees Only)
  • To support remote work conditions, Benchling provides each employee a one-time stipend of $1,000(USD) upon commencing employment, and additional discounted employee purchase plans for home-office equipment.

In following best practices and safety protocols, all Benchling employees are expected to work remotely until we are further advised that it is safe for employees to resume work in their respective office locations.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • TerraformFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • IntercomCRM
    • PipedriveCRM
    • SalesforceCRM

Location

We're located in the heart of the SF Financial District with an awesome view of the the entire city depending on where you stand in the office. You can get to us easily by BART or bus!

An Insider's view of Benchling

What’s the vibe like in the office?

I think that the company culture is at the center of everything we do. Every single person here is willing to put down what they're doing to support to their colleagues whenever needed. That’s what is particularly special about Benchling. People are always ready to give their best effort, and there's no shortage of laughter or camaraderie!

Madeleine

Customer Support Specialist

What does your typical day look like?

The mission driven culture defines our day to day in the "office" (or Zoom meetings/Slack messaging). I've never worked at a company where there's such a permeating sense of optimism. People are generous with their time and knowledge, but still remain humble. Also, Aloha Fridays keep our vibes in check.

Alex

Implementation Manager

How has your career grown since starting at the company?

One of the main reasons I joined Benchling is I knew I would grow along multiple axes. Benchling gives me the opportunity to explore outside of my role as an engineer. In the short time I've been here, I've had the opportunity to contribute to the company blog, help organize the annual hackathon, and manage part of the internship program!

Steven

Software Engineer

What unique initiatives do you have that encourage innovation?

I’m very excited by our COVID-19 initiatives. In an effort to help ramp up testing, we have partnered with universities and private companies to create a turn-key software solution that powers their sample analysis on Benchling. We’ve made it much faster for any lab that plans to spin up COVID-19 tests!

Nishant

Regional Lead, Professional Services

What projects are you most excited about?

As a co-lead of Benchling's People of Color affinity group, I'm most excited about projects and events that teach and celebrate multiple cultures. On Lunar New Year, our group passed out red envelopes. Many employees were familiar with the tradition, but they learned even more about its significance in Asian cultures from the information we shared.

Chanel

University Recruiting Lead

What are Benchling Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
All employees participate in an Interview Training that, amongst other things, raises awareness around the impact of unconscious bias in the evaluation process and strategies to best mitigate this.
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
Company equity
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Employees receive unlimited hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
On top of weekly happy hours & monthly events, Benchlings travel abroad for annual company retreats!
Free daily meals
Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday. Is that the Dinner Bell, JeffyP hears? That's right. Dinner every night at the office for Benchlings after hours!
Free snacks and drinks
Company-sponsored happy hours
Relocation assistance
Fitness stipend
Meditation space
Mother's room
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

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