Manager, Content Strategy (Remote - USA)

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Location: Remote

Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy, and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning. Second, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

Read more about our values and culture here.

The Content Strategy team at Coinbase works to educate and inspire current and future customers about the benefits of crypto and current and future employees about Coinbase values. Our educational multimedia content lives inside and outside of the product and supports Retail, Institutional, and Parent Co brand and acquisition efforts. 

We’re looking for a seasoned Content lead with expertise designing, building, and scaling content systems at a fast-growing, category-defining company. You will lead efforts to apply a consistent Coinbase voice inside our educational content that informs and inspires retail customers.

Coinbase is the leader of an entirely new industry and every choice we make with our words must be intentional, considered, and consistent—that’s how we maintain the hard-won trust we’ve earned over the course of our 8 years. This person should be equally comfortable drafting clear and impactful copy—in short and long form—as they are in articulating the “why” behind the words, workshopping, refining, and defending frameworks they’ve created to make decisions.

The ideal candidate will have the right combination of vision, ambition, judgement, editorial chops, flexibility, creative ideas, and strategic thinking. We’re looking for someone with a keen ability to prioritize, separate internal signal from noise, and quickly and efficiently determine where and how to focus efforts for maximum impact. The person should be the world’s most meticulous words geek to ensure all content is relatable, accurate, and actionable. 

This role reports into the Director of Content Strategy and Creative Services and will work closely with Designers and Product Managers to align on prioritization across Coinbase product needs.

What You'll Be Doing (i.e., Job Duties) 

  • Write and/or oversee writing of educational long-form SEO-driving content
  • Conceive, storyboard, and write educational in-app tutorials
  • Manage and direct external writing vendors doing the script-writing and storyboarding for Coinbase Earn campaigns
  • Social media content associated with retail product initiatives
  • Lead the editorial calendar process for all retail initiatives across products and channels, including blog, tutorials, social media launches, etc

What We Look For In You (ie. Job Requirements)

  • Experience managing cross-functional initiatives involving multiple stakeholders across the organization.
  • A hands’ on approach as a “builder.” In shades of gray, you are comfortable devising an informed point of view. You don’t need firm guidelines in place in order to get started. In fact, you are happy to put something down that everyone can work from.
  • A demonstrated ability to understand complex subject matter such as financial instruments and market dynamics, along with the skills needed to simplify and explain these topics for a broad audience of stakeholders. 
  • Systems thinking. Demonstrable skill and knack for articulating the “why” and “how,” not just the “what.” An understanding of how to scale writing by creating guidelines and “source code.”
  • Analytic rigor; a high bar for integrity, trust and quality; and a guiding curiosity to stay on the cutting edge of this fast-moving world.
  • A strategic mindset. You should bring creative solutions to every problem and never see a challenge as insurmountable. 
  • A passion for crypto and the economic freedom it can offer. Our mission is to create an open financial system for the world—we want you to help. 
  • Curiosity and an open mind. We’re a culture of learners and we welcome a humble approach.
  • Allergy to jargon and relentless push for accuracy. We care about what we say and how we say it. Every word matters.

Nice to haves


  • Experience in FinTech, crypto or traditional financial services. 
  • 8-10 years relevant work experience in house at a technology company.

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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • Amazon Web Services Databases
    • SalesforceCRM

Location

San Francisco, CA 94111

What are Coinbase Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Perks & Discounts
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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