Senior Manager, Content Marketing

| San Francisco
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Hinge Health is pioneering the world's most patient-centered Digital Musculoskeletal (MSK) Clinic. We reduce MSK pain, opioid use, and surgeries by pairing advanced wearable technology with a comprehensive clinical care team including doctors of physical therapy, physicians, and board-certified health coaches. Available to millions of members, Hinge Health is the #1 Digital MSK Clinic for health plans and employers, including Boeing, Salesforce, and US Foods. 


Hinge Health has raised $436M to date with offices across San Francisco, Austin, Chicago, Denver, Minneapolis, Portland, Seattle and more.

 

We are looking for a Senior Manager of Content Marketing to join our content marketing team with a mission to drive lead generation and brand awareness.


WHAT YOU'LL ACCOMPLISH

  • Lead B2B blog content strategy and related SEO keywords to grow blog traffic 
  • Grow net new leads by creating compelling top of funnel thought leadership content
  • Create short-form content across the buyer journey around an anchor asset (e.g. infographics, videos, and mid-funnel content) to drive integrated demand-gen campaigns

WHAT WE'RE LOOKING FOR

  • Proven blog strategy experience: Experience leading and executing an effective B2B blog content and SEO strategy to increase blog traffic
  • Content marketing experience: Experience developing compelling B2B thought leadership content & content strategy targeting the HR benefits persona pain points to drive lead-generation along the buyer journey (e.g. whitepapers, infographics, short-form content, videos etc)
  • Exceptional content writing skills: Able to write compelling B2B content in a concise and engaging way
  • Agile: Able to work in a fast-paced startup environment, adapt to change, and churn out quality content quickly
  • Project management: Can juggle multiple projects at once to ensure deadlines are met with high attention to detail.
  • Creativity: Ability to think outside the box to innovate new content marketing strategies and tactics 
  • Collaborative: Experience working effectively cross-functionally with clinical research, design, demand-gen, and sales/customer success teams. 
  • Knowledge of HR benefits persona and healthcare industry: Experience marketing to the HR benefits persona and knowledge of healthcare industry space is a plus, but not required.

WHAT SHAPES OUR COMPANY

  • Hustle: Has a bias for purposeful action and finds creative ways around problems.
  • Effective communication: Can articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between.
  • Frugal: Shows good judgment in using limited resources -- time and money.
  • Trust: Takes ownership, is a role model for the team, and empowers them while holding them accountable.
  • Learn-it-all: Constantly hones the content marketing craft, and keeps up-to-date on best practices.

WHAT YOU'LL LOVE ABOUT US

  • Competitive compensation with meaningful stock options
  • Medical, Dental, Vision, Disability and Life Insurance (We cover 100% of your premium and 75% for your dependents)
  • 401K match 
  • 3 months paid parental leave
  • Professional development budget 
  • Monthly fitness/gym reimbursement
  • Annual mental wellness benefit 
  • Noise-cancelling headphones 
  • Work from home policy
  • Opportunity to join a fantastically talented, diverse, and passionate team at a pivotal time in the company’s lifecycle

If you're interested - we'd love to hear from you. Please provide writing samples (e-books, white paper, blogs) along with your resume.


No recruiters, please.


Hinge Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 


We celebrate diversity and are committed to creating an inclusive environment for all employees.



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Location

455 California Street, San Francisco, CA 94105

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