Sr. Manager, Brand Editorial

| San Francisco
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Who we are:

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

Sr. Manager, Brand Editorial 

As Sr. Manager, Brand Editorial, you will devise and own MasterClass’ annual Brand Concept Map - the calendar of initiatives, launches and narratives that forms the basis of our annual marketing plan, and determines how we bring our brand and business to life through all levels and levers of communication - from quarterly through-the-line brand campaigns to daily social posts. 

Reporting to the Senior Director, Brand Marketing, you will work centrally across all the various marketing functions to determine and direct the stories we tell, and when, where and how we tell them to ensure maximum cultural resonance and commercial impact. 

Responsibilities:

  • Work with the leaders of our Business Operations, Content, Product and Marketing teams to plan and prioritize the key initiatives for the year that will help us meet business and brand objectives
  • Determine, with our Director, Brand Marketing, the thematic focus of our seasonal/quarterly through-the-line brand campaign 
  • Identify our monthly brand themes and deliver strategic and executional briefs bringing them to life in all channels 
  • Identify, with our Director, Product Marketing, the key product features and innovations to support with marketing throughout the year 
  • Work cross functionally with the Director, Marketing & Talent, to identify and recommend opportunities to amplify instructors  to maximize brand exposure, PR value and awareness generation.
  • Work with the Content team to strategically devise our calendar of weekly class launches: determining what classes we launch when, and how, for maximum brand, cultural and commercial impact 
  • Determine the editorial theme, cadence and segmentation of weekly targeted communications to members, working in conjunction with the Director, Membership Marketing 
  • Devise and own the calendar of daily social posts and initiatives through all our key social channels 

What skills do I need? 

  • 10+ years performing a similar role for a brand in the entertainment, content or CPG sectors, or within a top agency as a senior Communications Planner or Strategic Planner - but either way, you need to be equally comfortable with thinking in big-picture brand terms and dealing with the tactical minutiae of targeted, segmented communications. 
  • Experience partnering with cross-functional teams in a matrixed organization and building influential and collaborative relationships
  • Experience translating insights, ideas, and data into customer value
  • Experience with international markets preferred
  • Collaborative, creative and analytical
  • Driven to connect brands and people

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you. 

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Location

MasterClass is located in the SOMA district of San Francsico. We are located between 3rd and 4th street with tons of public transportation nearby.

What are MasterClass Perks + Benefits

MasterClass Benefits Overview

MasterClass proudly offers comprehensive benefits that are meaningful for our team’s health and well-being and will ensure that they can show up as their best selves at work. The benefits listed on BuiltIn are for Regular/Full-Time Employees. The benefits outlined below are representative of what is offered to Regular Full-Time Employees.

Culture
Volunteer in local community
The Volunteer Day perk is available to encourage giving back within our communities and to inspire empathy and understanding for others.
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
MasterClass covers 100% for eligible employees and 50% for dependents.
Vision Benefits
MasterClass covers 100% for eligible employees and 50% for dependents.
Health Insurance Benefits
MasterClass covers 100% for eligible employees and 50% for dependents.
Life Insurance
Wellness Programs
MasterClass offers a $600 annual wellness stipend to support your physical and mental wellbeing.
Mental Health Benefits
MasterClass offers Spring Health, a quick, convenient, 100% confidential mental health solution led by licensed care navigators.
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
We have 4-year vesting, with a 25% cliff after year 1, then monthly vesting after that.
Match charitable contributions
Each year MasterClass will match up to $1k in donations our employees make to a broader set of approved organizations.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. MasterClass also provides 12 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
We reimburse up to $5,000 for eligible adoption expenses and 12 weeks of paid leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
We offer a flexible paid sick day policy.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
MasterClass hosts company-wide outings Semi-annually.
Game Room
Stocked Kitchen
MasterClass has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle plus so much more.
Some Meals Provided
Employees get free lunch on Monday, Wednesday. During Covid, MasterClass offers a $120 monthly stipend for snacks and lunch.
Happy Hours
Parking
Relocation Assistance
MasterClass offers relocation assistance.
Professional Development Benefits
Job Training & Conferences
MasterClass offers employees professional development opportunities like an annual individual budget or $1,500 for training.
Diversity Program
Lunch and learns
MasterClass hosts lunch and learn meetings approximately once per month.
Continuing Education stipend
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