The CRM Marketing Manager will lead multi-channel lifecycle marketing strategies, utilizing tools like Braze and Amplitude for customer engagement and campaign optimization.
IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues.
IDT is not ”another big IT corporation”— we encourage and support in-house entrepreneurs in developing their ideas into business actions.
We are seeking an experienced and results-driven CRM Marketing Manager to join our growing marketing team. In this role, you’ll take ownership of CRM strategy, customer segmentation, and lifecycle campaigns across multiple products. You'll work hands-on with tools like Braze and Amplitude to implement, optimize, and analyze multi-channel campaigns that drive acquisition, engagement, and retention.
This is a strategic and executional role, requiring strong collaboration with product marketing, customer analytics, and engineering teams.
Responsibilities
- Lead the strategy and execution of multi-product, segment-based customer lifecycle marketing plans.
- Build and automate lifecycle campaigns using Braze to deliver scalable, personalized experiences.
- Partner with analytics, engineering, and BI teams to ensure data quality and campaign accuracy.
- Execute multi-channel campaigns (email, SMS, push, in-app, WhatsApp) aligned with business goals and time-sensitive promotions.
- Monitor and report on KPIs; proactively adjust tactics to meet performance targets.
- Use Amplitude, Braze, and AI tools for A/B and multivariate testing, segmentation, and message optimization.
- Manage campaign calendars, promotional timelines, and content workflows to ensure flawless execution.
- Review, edit, and proofread marketing content with a critical eye for quality and clarity.
Requirements:
- Bachelor’s degree
- 5+ years of CRM/lifecycle marketing experience with a strong grasp of audience segmentation.
- 3+ years of hands-on experience using Braze or Amplitude for multi-channel campaign management and analytics.
- Strong understanding of customer engagement across email, SMS, push, mobile app, and WhatsApp.
- Analytical mindset—you thrive on turning data into insights and measurable outcomes.
- Excellent project management skills with the ability to juggle multiple products and timelines.
- A proactive, self-starting attitude and the ability to work independently or cross-functionally.
- Detail-oriented, organized, and passionate about driving results.
What we offer:
- Remote work opportunity!
- B2B Employment ($, gross).
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.
PLEASE SUBMIT CV IN ENGLISH. Only accepting candidate from LATAM.
Top Skills
Ai Tools
Amplitude
Braze
Similar Jobs
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Cybersecurity • Data Privacy
Rubrik invites engineers to join their talent community to be part of a team dedicated to data security, innovation, and inclusion. Candidates should be motivated to tackle challenges and contribute to product development.
Artificial Intelligence • Big Data • Cloud • Information Technology • Software • Cybersecurity • Data Privacy
Rubrik invites individuals to join their talent community to stay connected and explore employment opportunities, fostering inclusion and equal opportunity.
Artificial Intelligence • Information Technology • Machine Learning • Natural Language Processing • Productivity • Software • Generative AI
The role involves designing and maintaining a desktop application, monitoring performance, optimizing code, enforcing best practices, and mentoring other frontend engineers.
Top Skills:
ElectronGoGCPKotlinPostgresReactSwiftTypescript
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
