Senior Data Analyst, Growth and Marketing

About point.me

At point.me, we’re on a mission to increase the spending power for millions of people by turning loyalty points into travel wealth. We are committed to simplifying the loyalty points experience and increasing our customers' spending power by using our real-time search and booking engine, making it easy to book flights with points. 

Over the last two-plus decades, points and miles have evolved into a multi-billion-dollar industry. Exact numbers aren’t published, but it’s estimated that $300 billion in award points are issued every year. For context, that’s on par with the GDP of Greece!

Join us and be part of a fast-growing company where your work will make a real impact  on the future of award booking. We offer competitive salaries, meaningful equity, comprehensive health coverage, and the opportunity to work fully remotely as part of a distributed team.

The Position

We’re looking for a Senior Growth and Marketing Analyst to join our BizOps and Analytics team. You’ll work hand-in-hand with our Marketing, Growth and Product teams to uncover opportunities across our funnel, measure the impact of everything from campaigns to experiments, and drive data-informed decisions that accelerate point.me’s trajectory. 

What You'll Do

Marketing Analytics

• Own and improve core metrics reporting (CAC, LTV, attribution, churn, funnel conversion), making them accurate, trusted, and actionable.
• Partner with Marketing leads to evaluate campaign and channel performance and recommend where to scale, pause, or optimize spend.
• Translate performance data into clear dashboards and recommendations that inform budget allocation and growth priorities.
• Collaborate with Marketing and Product to instrument and QA event tracking, ensuring user journeys are measurable end-to-end.
• Support forecasting and scenario planning, connecting marketing performance to company-level revenue outcomes.

Experimentation & Growth Analytics

• Analyze experiments (A/B tests, campaigns, funnel optimizations) and deep-dives into user behavior and cohorts to uncover opportunities for sustainable growth.
• Turn findings into clear recommendations that improve acquisition, retention, monetization, and channel mix.
• Optimize the marketing tech stack and data flows to ensure integrations and tracking remain accurate and reliable.

Business Intelligence & Reporting

• Partner with Analytics Engineering to transform raw data into clean, decision-ready datasets.
• Build and maintain dashboards that expand access to trusted growth data across the company.
• Standardize reporting and definitions so teams share a consistent view of performance.

Who You Are

• 5–7 years of experience in growth, marketing, or business analytics (startup or technology company strongly preferred). Bonus for experience with D2C or subscription business models.
• Strong grasp of LTV, CAC, attribution, churn, and funnel metrics with the ability to translate them into actionable growth decisions.
• Strong SQL and hands-on experience with BI tools (e.g., Looker, Omni), including explore and dashboard development.
• Proficiency in Excel/Google Sheets and Slides for analysis and communicating insights to non-technical stakeholders.
• Familiarity with event-level data and event tracking systems (e.g., how to QA tagging, diagnose tracking issues, and communicate fixes to engineering).
• Comfort working with cloud data warehouses (Snowflake experience a plus).
• Experience with experimentation design and analysis (A/B tests, campaign measurement, funnel optimization).
• Familiarity with marketing technology and analytics platforms (e.g., Pendo, Google Analytics, Amplitude, Segment, Hightouch, Iterable, Google Tag Manager).
• Strong communication skills, including the ability to translate complex data into clear insights and narratives for technical and non-technical stakeholders.
• You are a creative, data-driven problem solver with tenacious curiosity and prior experience supporting Growth and/or Marketing functions in a startup environment.
• You operate with an ownership mindset and enjoy bringing structure to ambiguous problems.
• You are a strategic thinker who enjoys the challenge of rolling up your sleeves and extracting insights from messy datasets.
• You are energized by cross-functional work in a fast-paced, collaborative environment.
• Bonus: you have a foundational understanding of credit card points & miles and/or award travel, or a strong desire to quickly learn about the space.

• Bonus: Familiarity with DBT or Python to speed up advanced analysis.

   

Why You’ll Like Working Here

Join our growing team! Here at point.me we believe in taking care of our team, so that our team can take care of our customers. All employees are offered the following:

• Competitive salaries
• Ownership with meaningful equity
• Fully-paid Medical, Dental, Vision, HRA for US employees
• 100% distributed workforce, so you can contribute from anywhere
• Open vacation policy, with a minimum of 15 days off each year
• Paid family leave for all parents

The anticipated salary range for this role's listed level is $155,000-200,000.  Level and salary ranges are determined through interviews and a review of experience, knowledge, skills, abilities of the applicant, in alignment with market data.

All applicants must be available to work continental US hours. 

Equal Opportunity Employer

At point.me, we value a diverse team. That's why we are committed to providing equal opportunity employment regardless of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, veteran status, disability, or any other protected class. We encourage you to apply and to let us know if you require accommodation during the recruitment process.

Sound like a good fit? Let’s chat.