Competitive Intelligence Senior Manager

Office:  San Francisco, New York,  or US Remote

BECOME AN EXPERT ON THE BI & ANALYTICS MARKET TO ENABLE SISENSE TO DIFFERENTIATE AND WIN

Competitive intelligence is critical for effective go-to-market and sales acceleration. The Competitive Intelligence Sr. Manager will be at the center of our strategy for capturing and packaging competitive information for a successful go-to-market strategy. The person will have a deep technical understanding of our product portfolio and the competitive landscape. Using exceptional communication skills and the ability to distill information, he/she will create compelling messaging for the sales team on competitive offerings. You will be a resident expert on the Sisense Platform and the competition, and the go to for all things competitive. 

Additionally, you’ll work across the Go to Market team and contribute to product positioning and messaging, product launches, sales training, analyst relations and demos. You’ll be a strong B2B product marketer with solid experience in SaaS, mid-market and enterprise segments. Importantly, you’ll have experience marketing a business intelligence product.

WHY YOU SHOULD JOIN OUR MARKETING TEAM:

At the intersection of product, sales, and marketing, the Go-to-Market team at Sisense serves as a unique connection point between key areas of the business.  As a Competitive Intelligence Manager, you will have the opportunity to work on a wide array of assignments that impact every area of the business. This is a unique opportunity to join a company in it’s growth/ pre-ipo journey. In this role you’ll report to the VP of Product Go-to-Market and help develop our Go-to-Market strategy across the competitive landscape while having an immediate opportunity to make an impact. 

Additionally you will have the opportunity to work with experienced leaders across Sisense that are driving the company and product strategy to support the substantial growth the company is delivering. 

HOW YOU’LL RAMP:

By Day 30...

• You will have a much deeper understanding of the Sisense product capabilities 
• You will speak to a broad range of people across the organization to understand their roles and needs from the competitive team
• You will begin to learn and understand the key competitors and trends in the market.
• You will review analyst materials and peer group review sites to gain an understanding of customer perceptions across Sisense and key competitors 

Day 60...

• You’ll have developed and presented an actionable competitive analysis.
• Develop a deep understanding of Sisense products, competition, and how the competition and Sisense stack against each other.
• You have built a Sisense dashboard to measure and provide clarity around win/loss.
• You will understand the full GTM process from product management, launch, marketing, sales and post-sales

Day 90...

• Partnering with sales to drive key competitive wins in the field.
• Developed complete competitive GTM plan including overall strategy and investment areas.
• You’ll have built and delivered a suite of competitive sales tools (decks, battlecards, etc.)
• You will have a clear set of goals and active projects to impact sales and go to market.

WHAT YOU’VE ACCOMPLISHED SO FAR:

• Built compelling content including competitive decks, battle cards, SWOT analysis, competitive positioning/messaging, sales plays at a product and platform level, win/loss analysis.
• Translated technical complexity into clear, concise business benefits.
• Partnered with sales engineering and resident experts to crowdsource competitive information, trends observed in sales conversations, and leverage this information and package it for the broader team.
• Enabled sales team on competitive information and participated in competitive bake-offs to help accelerate the sales cycle.
• Operated under tight timelines and have a sense of urgency to consume information and distribute appropriately.
• You’re comfortable marketing to a diverse audience, ranging from the business user to a more technical crowd.
• You have marketed products to data, analyst, or related personas, and have familiarity with the BI/Analytics market.
• Sales and Product teams rave about the collateral you have produced.
• Data driven and like to measure the impact and outcome of your work.