Digital Analyst
Unity Technologies is looking for a Digital Analyst. In this role, you’ll be responsible for providing actionable data-based insights for Unity’s websites, all marketing channels and campaigns that support online marketing strategies.
This role supports and interacts with cross-functional teams within the company, so the ideal candidate must be self-driven and proactive, detail oriented, able to multitask, and deliver with high quality.
Responsibilities
- Strong storyteller and ability to interpret measurement insights for consumption by product managers or business units
- Ask the right questions and conduct deep-dives to evaluate the performance of marketing activities, website usability, and cross-channel behavior to support decision-making for performance improvement
- Evangelize data-driven culture across the organization
- Bring best-in class digital analytics standards and practices
- Work with various team members to merge data from different data sources for end-to-end tracking
- Question data integrity issues, validate new tracking implementations and investigate solutions for improvement
- Create and maintain digital dashboards
- Support ad hoc reporting requests
Requirements
- Excellent written and verbal communication as well as presentation skills
- Demonstrated ability and commitment to work with agility to manage multiple projects, project scope, stakeholders, and deadlines in a face-paced environment
- Strong experience in web analytics with tools such as Google Analytics or Adobe and some experience with Tag Management Systems
- Advanced experience with Excel and visualization tools (Google Data Studio, Tableau or Looker)
- Experience in measurement and metrics related to a subscription business strongly preferred and deep understanding of online marketing channels including PPC, SEO, affiliate programs, social media, email, partnerships, etc.
Bonus Points
- Passionate about the gaming/technology industry
- Experience with SQL macros and/or VBA is a definite plus
- Knowledge of statistical and business intelligence tools such as R, Python, relational databases/data warehouses
About Unity Technologies
Unity is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
The company’s 1,400+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices. For more information, please visit www.unity.com.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
#LI-JD1 #SEN