Head of Growth Analytics
About Faire
Faire is an online wholesale marketplace built on the belief that the future is local — there are over 2 million independent retailers in North America and Europe doing more than $2 trillion in revenue. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
We are looking for a senior analytics leader to build and lead Growth Analytics at Faire. This role and team will leverage data to drive growth and maximize performance of both paid and unpaid channels across both sides of the marketplace (Retailers & Brands), globally.
What you’ll do
- Build, manage and develop a high performing team of analysts
- Set KPIs, quarterly and annual goals for our growth channels (in collaboration with Growth Marketing, Finance & Product)
- Own payback methodology, performance monitoring, and analysis to drive marketing performance and allocation decisions globally
- Scope and conduct analyses to find actionable insight for paid marketing campaigns, SEO, content and beyond to drive high ROI growth
- Own data operations for Growth Marketing including collaborating with DS to ensure key source data is accurate, managing relevant ETLs
- Be an expert on Marketing Attribution. Manage our attribution ETLs, and partner across the org to ensure appropriate tracking of any new marketing initiatives (i.e., advanced attribution modeling and payback)
Qualifications
- Hands on leader who has hired a world-class team and cares deeply about mentorship and development
- Relentlessly resourceful and enjoys rolling up sleeves and solving hard problems
- Genuine, empathetic, humble, and kind team player and cross-functional collaborator
- Excited and authentically motivated by Faire’s mission
- Insatiable curiosity and pragmatic thinker; direct communicator
- Operationally-focused and execution-oriented; uses insights and data to inform decisions
- 10+ years experience in analytics roles with at least 5+ in growth/marketing analytics
Why you’ll love working at Faire
- We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is an owner of the business and taking part in the founding process.
- We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
- We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Salt Lake City, Atlanta, Toronto, London, New York, LA, and Sao Paulo. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.