Media Analytics Manger
Our Company
Afterpay is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt!
Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others.
Afterpay is on a mission to power an economy in which everyone wins.Afterpay prides itself on having a large segment of loyal customers who see the service as their go-to place for budgeting their beauty and fashion shopping. We recently launched a loyalty program designed to provide extra rewards for our loyal users and to celebrate tier engagement with the brand. The program will also offer a set of benefits to the entire Afterpay audience across their entire lifecycle journey.
Our growth is a function of 2 things: 1) Attracting a high-quality customer base, 2) Engaging those customers to shop with our merchant partners through our platform. In order to make a transformative change in this area, we are searching for a Data Analytics manager to help scale and improve access to media reporting. This role will report into the Global Media Strategy & Insights Team Lead.
The Role
Be a part of the DIMe (Data Insights and Media) project within the Strategy org, enabling media reporting to help merchants understand the value we are driving from activation of our unique customer data. We are currently growing our co-marketing and advertising offerings that leverage our 1st party data with merchants, and need help integrating reporting from new channels into BI tools that allow us to scale the business.
As we scale additional media channels, you will help with building and building and applying attribution logic to understand the value of each channel on merchant campaign goals.You will work closely with the Marketing Team and Media Strategy to align on the key reporting needs and help design solutions to allow us to report on all co-marketing channels based on 1st and 3rd party performance KPIs.
Key Responsibilities
- Gain Alignment on Reporting Requirements from internal and external stakeholders
- Work with Channel Marketing Leads to setup data reporting pipeline
- Aggregate data from all connections into a central data warehouse
- Organize data from multiple sources into BI tools accessible by internal teams to drive optimization and reporting across merchant co-marketing campaigns
- Create Attribution for Merchant KPI reporting across internally managed media channel
Experience
- 5+ years in business insights, analytics, data products & reporting, and/or advanced analytics
- Preferred experience includes collecting, analyzing and visualizing data, and driving insights to understand, shape and optimize business outcomes, and influence decision making
- Strong experience with SQL, Python, R programming, spreadsheet modeling, data visualization tools like Tableau, Looker, &/ or Power BI- Experience with large-scale data sets
- Strong understanding of digital attribution solutions, tracking partners, the performance marketing landscape and their interdependencies
- Passion for finding insights in data and driving change based on those insights
- Ability to effectively collaborate with multiple different internal teams and build strong partnerships
- Excellent task management capabilities to develop multiple tracks of work and requirements, appropriately prioritizing projects based on business impact and timelines