Sr. Analyst – Customer and Digital Analytics
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Job Description
General Purpose: The Sr. Digital Analyst is an individual contributer and will be responsible to:
- Be a thought leader of analytical concepts and techniques for the Corsair D2C team.
- Create and automate reporting, dashboards and analytical insights to the digital business on site funnel, marketing channels, and overall sales and profit growth
Position Summary, Responsibilities and Expectations:
- Build and automate digestible reports, dashboards, and visualizations, monitor and understand performance among key KPI, and convey insights that tell an actionable story
- Be a thought leader on analytics techniques by bringing strategic new ideas to the table.
- Clearly articulate an analysis and data to senior leadership to drive business strategy
- Conduct and lead analyses on a variety of projects including A/B testing of content, marketing initiatives, on site customer behavior and purchase behavior.
- Build business forecasts and models
- Create recommendations and requirements for Google Analytics tagging
- Make segments more actionable by categorizing existing customers and prospects into a segment based on known data and/or interactions with Corsair – this analysis will serve as foundation for CDP
- Partner with with cross functional teams to lead the analytics strategy to accomplish business goals.
- Support on site experimentation program through statistical data analysis
- Analyze sales and product inventory data with experience combining multiple tables and data sets.
- Identify technical and strategic gaps and proactively create best-in-class solutions (landing page and funnel testing, customer journey analysis, segmentation analysis, pricing, etc.)
- Build machine learning algorithms and models
- Become an expert on all aspects of Corsair’s data and analytics infrastructure
- Report to Director, Analytics
Essential Skills and Experience:
- 4-6+ years in digital analytics, marketing analytics or customer analytics, particularly for D2C brands platform
- BA/BS in a mathematics, statistics, Finance, or other quantitative field, Mastes degree a plus
- Understanding of web analytics platform – Required (Google Analytics)
- SQL Experience Required
- Advanced skills in Excel and Powerpoint
- Understanding of site performance and eCommerce conversion KPI and their levers
- Knowledge of Google Analytics and Goole Tag Manager site tracking Required
- Strong grasp of statistics and experience conducting rigorous data analyses
- Experience with a range of analytical tools and data visualization tools (PowerBI preferred)
- Machine Learning and advanced statistical concepts preferred
- R, Python, and other languages a plus
- Ability to “dive under the hood”: strong analytical deduction and diagnostic ability to find and solve problems
- Ability to communicate complex concepts clearly and persuasively across audiences at varying levels of the organization
- Excellent interpersonal skills with the ability to communicate complex analytical concepts clearly and persuasively across audiences at varying levels of the organization
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