General Purpose:

The Website & Customer Analytics Manager will be responsible to:  

• Serve as the business owner for using the CDP to drive marketing campaigns.
• Build out a consistent cross-brand segmentation model.
• Make segments more actionable by categorizing existing customers and prospects into a segment based on known data and/or interactions with Corsair – this analysis will serve as foundation for CDP.
• Ensure segments are aligned with new bundles, training/coaching services, and loyalty strategy.
• Provide reporting on CDP activation for marketing campaigns.

Position Summary, Responsibilities and Expectations: 

• Partner with web/eCommerce and UX teams to own site-side analytics and customer data/segmentation to drive performance via actionable insights 
• Develop and iterate testing frameworks, segmentation models, forecasting models, and automated tools 
• Build digestible reports, dashboards, and visualizations, monitor and understand performance along key KPI, and convey insights that tell an actionable story 
• Identify technical and strategic gaps and proactively create best-in-class solutions (landing page and funnel testing, customer journey analysis, segmentation analysis, pricing, etc.) 
• Become an expert on all aspects of Corsair’s data and analytics infrastructure 
• Report to Senior Director, Customer Data Analytics

Essential Skills and Experience: 

• 5-7+ years in marketing analytics, particularly for D2C brands 
• BA/BS in a mathematics, statistics, CS, or other quantitative field 
• Understanding of site performance and eCommerce conversion KPI and their levers 
• Understanding of link tracking, pixels/tags, Google Analytics, and marketing attribution  
• Strong grasp of statistics and experience conducting rigorous data analyses 
• Experience with a range of analytical tools and data visualization tools (PowerBI preferred) 
• SQL, Python, and other languages preferred 
• Ability to “dive under the hood”: strong analytical deduction and diagnostic ability to find and solve problems 
• Ability to communicate complex concepts clearly and persuasively across audiences at varying levels of the organization 
• Expertise in statistics and rigorous data analyses, strong grasp of data visualization tools (PowerBI, Tableau) 
• Expertise forecasting, modeling, and building automation tools 
• Excellent presentation and interpersonal skills with the ability to communicate complex concepts clearly and persuasively across audiences at varying levels of the organization 
• Ideally with previous experience with mParticle CDP environment