Description

THE OPPORTUNITY:

This is a high-impact senior design position that is critical for our continued business growth. It requires a talented digital designer who has extensive experience designing and testing digital direct response ads with a laser focus on achieving acquisition goals in multiple channels. 

This role is part designer, part scientist, and part psychologist. In it, you’ll focus each day on figuring out “what will get the user to engage with us?” and collaborating with other members of the Growth team to share ideas and learnings. This role will report to the Director of Growth Creative.

To succeed in this role, you need to be passionate about connecting with the end user, using the power of design to compel action that drives business goals. You embrace a broad range of design aesthetics and skills, yet your design choices are driven by strategy and data, and always mindful of the value of brand consistency. 

You’re organized, and enjoy collaborating with team members to quickly and methodically iterate creative to drive experiments so you can learn what drives success. 

THE ROLE

• You’re a visual storyteller who uses the power of design to convey benefits, delight the user, and compel actions that move the business forward. 
• Lead creative analysis, hypothesis development, and creative production based on performance data.
• Execute digital direct response creative for multiple channels, including display, native, social, email, etc.
• Stay on top of current digital design trends, identifying opportunities to test, sharing those opportunities with the broader group, and leading discussion to develop creative hypotheses to feed further testing. 
• Continually collaborate with acquisition marketing managers to understand business goals and challenges, identify creative testing opportunities, and drive creative testing that helps them reach channel goals. 
• Drive and project manage various testing initiatives to ensure efficiency and effectiveness.
• Dive deep into each channel to understand targeting, user mindset, competitive landscape, best practices, design requirements and opportunities. 
• Provide compelling  partner campaign emails and digital ads that drive engagement with partners’ target audiences. Design and maintain presentation design templates that enable highly impactful, attractive business presentations.
• Collaborate with external creative agencies also developing digital and video creative to cross-pollinate ideas, leverage best practices, and optimize high-performing creative executions.
• Support the greater marketing team with compelling, effective digital designs to achieve business goals when necessary.

REQUIREMENTS/CHARACTERISTICS

• At least 8 years of experience designing high performing direct response digital ads, landing pages, and other digital acquisition user experiences.
• Online portfolio showcasing direct response examples as well as other work that shows your range of experience and skills.
• Bachelor's degree or higher.
• Exceptional interpersonal skills, with a gift for presenting information, explaining design choices, and holding an audience’s attention.
• Proficiency in Adobe Creative Suite, MS Office Suite, Google Suite. Experienced in print, HTML, HTML5.
• Desire to get your hands dirty and be an immediate contributor in a fast-paced, marketing environment
• Proactive about learning whatever insight it takes to inform your designs so they deliver better results.
• Strong understanding of online marketing performance KPI and metrics.
• Strong project management, communication and organizational skills, with the ability to multi-task and meet tight deadlines.
• Video production/editing skills a major plus.

WHO WE ARE:

Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This Heart + $ philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.

In order to create brighter futures for our clients, employees, and businesses, Freedom Financial Network holds itself to four core values that have grown out of our Heart + $ philosophy: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.

WHY JOIN THE FREEDOM FAMILY?

•   Fast, continued growth – there’s a lot of opportunity for advancement
•   Voted a Best Place to Work multiple times by our employees, most recently #1 in Phoenix for the 2nd year in a row!
•   Benefits start within 30 days
•   401k with employer match
•   3 weeks’ paid vacation (increased with tenure)
•   9 paid holidays & 5 sick days
•   Paid time off for volunteer work and on your birthday

This is your opportunity to be part of a growing company where dedicated professionals strive to help customers and each other succeed every day. If that sounds exciting, we want to talk to you. Apply today!