Web Marketing Manager
Over the coming years, biotech will fundamentally rewrite the way we live. Gene editing and cell therapy are dramatically changing how we treat cancer and other major illnesses. Biofuels and biomaterials are transforming the cars we drive, the clothes we wear, and the makeup of everyday objects. Crop science and synthetic biology are producing sustainable and ethical food. Benchling’s mission is to accelerate the research that propels us towards this reality, and magnify its impact, through modern software.
Every day, scientists around the world use Benchling’s applications, platform, & analytics in their efforts to solve humanity’s most pressing problems. For these scientists, Benchling is the central technology they use to conduct their research. Our customers include pharmaceutical giants, leading biotechs, and the world’s most renowned research institutes.
WHAT YOU WILL WORK ON
- Web management - Lead and manage all web initiatives including web site development, including strategy, roadmap, design, development, testing, launch, and post-launch measurement and management
- Agency Management - Own the relationship with our dev agency and partner with them to improve performance and usability
- Conversion Rate Optimization- Use analytics, A/B testing, and experience to evaluate performance and identify areas to improve experience and increase conversion, along with the optimization of landing pages, leads forms, navigation and user flows throughout the online buyer's journey
- User Experience - In partnership with the creative, brand and product teams, ensure web user experience is modern, effective, efficient, and aligned with Benchling’s brand standards and design consistency.
- Analytics - Provide monthly website performance reports from traffic to page views
- Scale, Security, and Compliance - Understand and define business requirements, including ADA compliance, Translations, GDPR, and other security/compliance requirements
- Marketing Tech Stack - In partnership with Marketing Operations research, review, recommend, and implement new technology solutions to optimize website front-end and back-end performance and integrate with other marketing tools.
- Monitor, analyze and test website performance (loading speed, traffic) and functionality across browsers, operating systems and devices.
- Work with internal and external partners to deliver WordPress/Webflow pages, templates, and content elements to support marketing campaigns
- Provide guidance to marketing on all web-related initiatives
- Communicate effectively to all stakeholders
- Drive large-scale website improvements and delivery timelines
ABOUT YOU
- At least 3+ years of experience in a web management/ownership experience
- Experience with Wordpress, Webflow and Segment is a big plus
- Experience with Google Tag Manager, Google Analytics, Google Search Console, and Google Optimize
- Familiarity and ability to push minor updates using front-end dev tools, javascript or HTML/CSS
- Hands-on experience driving conversion, A/B Testing and web optimization - think UX, SEO, CRO
- Ability to manage, assign tasks and ensure timeliness of deliverables across the website project using modern project management tools
- Ability to communicate effectively and partner with dev agency on web requirements and desired outcomes
- Ability to QA the process and provide timely feedback to ensure projects are delivered on time
- Familiarity with Pardot or other marketing automation tools
- Proven ability with analytics and data analysis
- Strong project management skills
Benchling welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.
LEADERSHIP PRINCIPLES
- Admit mistakes and shortcomings
- Deliver results
- Disagree and commit
- Obsess over customers
- Rely on work ethic
- Show empathy
- Recruit and develop the best
- Sweat the details
- Think and communicate clearly
- Unite around the mission
PERKS AND BENEFITS
- Work with a talented yet humble team
- Competitive compensation & equity package
- Weekly virtual social events, and annual company retreats
- 401k, Medical, dental, and vision insurance (US Employees Only)
- Monthly health & wellness stipend (Currently US Employees Only)
- Yearly educational stipend (Currently US Employees Only)
- Flexible & Generous Vacation Policy: If you feel you need a break, you can talk directly with your manager to find coverage and support while you are out of the office. Need time off to vote? We've got you covered.
- Quarterly company-wide mental health days off
- Holiday Shut-down: company-wide holiday shut-down between Christmas Even and New Years
- Major US and EMEA holidays observed
- To support remote work conditions during the COVID-19 pandemic, Benchling provides each employee a one-time stipend of $1,000(USD) upon commencing employment, and additional discounted employee purchase plans for home-office equipment.
In following best practices and safety protocols, all Benchling employees are expected to work remotely until we are further advised that it is safe for employees to resume work in their respective office locations.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.