Field Marketing Manager

About the role

It’s an exciting time at Hex. We have built a powerful, category-leading product that’s redefining how people work with data. We have a passionate base of users and customers, who love using Hex daily. And we have an exciting roadmap full of big ideas and little details. We’re hiring an Field Marketing Manager to help transfer that energy to the field and users and help us grow faster!

Hex users are passionate about our product – we get literal love letters! – and now we’re focused on how we can help tell our story to more and more people. In-person events are coming back, and our users and future users love connecting with us in real life.

This role is a critical member of our Demand Generation function, helping us create awareness and drive interest in our product through in-person and digital events. This role is a highly collaborative role and will need to partner closely with Sales, Marketing, Product, Support, and Brand to succeed.

What you will do? 

• Plan, coordinate, and execute end-to-end industry events, including conferences, hands-on labs, webinars, community meetups and hackathons, all integral to our demand gen strategy
• Monitor, measure and report on event metrics like lead-gen goals, pipeline, continuously informing stakeholders and collecting feedback to inform future events
• Collaborate with Partner and Product Marketing, Product and Brand teams to align event messaging, presence and strategies with overall marketing and business objectives
• Work closely with marketing, sales, and partners to drive qualified meetings and accelerate opportunities via events or related activities
• Develop and manage promotional plans and materials, including emails, social, digital copy and sales enablement materials for pre and post-event promotions
• Manage event overall budgets, contracts with partners and vendors, and ensure on-budget execution without compromising quality
• Utilize event technology platforms for registration, audience engagement, and post-event analysis for our own branded events
• Work closely with BizOps to process, route and follow up on engaged accounts and or users during and after these experiences

Who you might be?

• 3-5+ years of experience in field marketing or event management in B2B

• Eager to impact the business with pipeline & new sales opportunities

• Experience using platforms like Marketo, Customer.io, SalesForce, Contentful, Luma and other related tools
• Excellent communication (written, verbal) and relationship management skills
• Excellent eye for details across comms, project plans, contract management
• Understanding of new digital channels to promote events
• SQL experience is a plus!
• Experience in the data industry is a plus!