Media Strategy Manager
Our Company
Afterpay is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt!
Afterpay is offered by more than 55,000 of the world’s best retailers and has more than 10 million active customers globally. In the U.S. more than 5 million customers use Afterpay and is offered by more than 15,000 of the top fashion and beauty retailers across the country - including Anthropologie, Forever 21, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. We are currently available in Australia, New Zealand, the United States, Canada and the United Kingdom where the brand is called Clearpay. Our U.S. headquarters are located at the heart of the retail and business district in San Francisco, California.
Afterpay is on a mission to power an economy in which everyone wins.
The Role
This is a newly created role within the Strategy Organization, reporting to the Media Strategy & Insights Team Lead. The purpose of the role is to partner with the US Partner Marketing and Global Growth organisations within Afterpay to help create world class Co-Marketing campaigns that drive value to our Merchants. This includes how we use performance data, insights, 1st Party Audiences, and research to develop a playbook for how we drive merchant performance across our owned operated media channels, as well as how we partner with merchants to provide guidance for merchant owned media channels. We are looking to arm our internal partners with the tools to differentiate Afterpay from competitors, by using our 1st party data to drive incremental revenue, custom growth, sales, and traffic.
We are looking to support merchants at scale, through playbooks that can be leveraged by partner marketing to address enterprise merchants. We also want to drive processes that can scale as we look to incorporate new media channels into our comarketing offering. This role should be grounded in understanding media planning, hands on ability to manage audiences in the CDP, and collaboration in how we support various partners across the business.
Responsibilities
This role will support in driving Media Strategy for Afterpay's US Region, including CDP operations and owning the Audience Taxonomy, building playbooks for co-marketing to drive performance and business growth, and providing the measurement framework for US co-marketing campaigns
-Collaborate with members of the Partner Marketing team to recommend media tactics, insights, or optimizations that help our merchants deliver upon our strategic partnership goals
Partner with Global Growth, Analytics, and Product to enable the scaling and improvement of the media activation process
-Understand alignment in Merchant Performance goals and internal metrics, to ensure co-marketing efforts drive positive outcomes for both sides of the partnership
-Partner with Data Science and Analytics to evolve our audience and insights to support the business
Help scope measurement framework and build out playbooks for new channels, industries, and products as we continue to grow the Merchant Co-Marketing platform
-Ensure we are building scalable process for improvement of media activation
Experience
-5+ years working with media planning, strategy, and or media insights Past experience with campaign management or media planning for Paid Social, Influencer Marketing, and/or email marketing campaigns
-Ability to demonstrate understanding of MMM and MTA media measurement Ability to translate performance results and insights into actionable media recommendations
-Experience working with DMP/CPD platforms such as Tealium, Neustar, Adobe, or Salesforce KruxProficient with BI tools such as Tableau, Looker, or Domo
-Ability to think critically, problem solve, and prioritize across competing performance metrics and campaign goals
-Experience working in global environments managing multiple markets and stakeholders Deep analytical mindset with great attention to detailProficient in SQL is preferred but not requiredPrior experience at a consulting firm (optional)
