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As the first Growth Marketer at Luma you will work as part of the Go-To-Market team focusing on user acquisition across channels. The ideal candidate has infectious energy to try new things, can draw from experience of tested and proven growth tactics and ability to implement them across audiences. You enjoy moving fast, understanding what works and doubling down on this. You think about growth all the time and you constantly test new things (you do not ask for permission:) If you are a founder and do not have a Growth Marketer on your resume - this is very likely a job you have done and we’d love to hear from you.
Role & Responsibilities
- Develop and implement growth strategies to tactics to increase user acquisition, engagement and retention.
- Growth hacking tools, automation, campaign management, SEO, programs, email marketing and performance marketing.
- A/B testing, web optimization, conversion analysis and funnel optimization.
- Data analysis to identify what works and not and what to double down on.
- You are responsible for testing and deciding which growth strategies and programs we continue to invest in.
- You are responsible for growth speed, if we do not grow fast enough, you will be asked why.
Background
- 3-5 years of growth marketing experience in various product-driven companies where PLG and community have been differentiating factors.
- Strong understanding of what makes someone adapt to a new product and where and how to find and test with audiences.
- Are you a founder? Then it does not matter if you have growth or marketing prior experience, you have most likely done this role unaware that this is what you are doing.
- Big plus if you have direct experience of AI and / or creative communities.
Key Knowledge
- User acquisition and retention strategies.
- Proficiency in growth hacking tools and technologies such as SEO, programmatic growth and performance marketing. Data analytical proficiency and curiosity. You view growth through a loop lens.
- Strong communication and collaboration skills.
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
