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About Faire
Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
We are looking for a highly analytical and data-driven Growth Marketing Manager to join Faire's Growth Marketing team. This role involves overseeing day-to-day management of our paid search channels, which includes conducting optimization tests to improve efficiency and to continue growing the channel. The ideal candidate has worked in an experimentation-driven environment, eagerly embraces automation and technology to accelerate growth marketing efforts, and stays ahead of the curve with the latest digital marketing trends.
What you’ll do
- Manage paid search campaigns through the Channable platform, focusing on scalable and efficient user growth across all countries in which Faire has a presence
- Analyze data to identify optimization opportunities and design and implement tests to improve channel performance
- Run our Europe-paid search program alongside the International team
- Regularly experiment in order to optimize the full-funnel experience through tactics including (but not limited to) ad copy testing, landing page optimization and bid management
- Engage with stakeholders to ensure that there is continuous alignment on strategic goals and transparency on campaign effectiveness and ROI
- Work cross-functionally alongside SEO, Data Science, Finance, International, Product and other Marketing functions to develop and run impactful experiments
Qualifications
- 4+ years of direct, hands-on experience managing a large-scale paid search program across Google Search, Performance Max and other paid search platforms with focus on optimizing for down-funnel metrics (payback, ROAS, etc.).
- Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
- Proficiency with marketing automation tools (Channable or similar feed-based campaign management tools) is a strong plus
- Experience in managing a cross-border program is a plus
- Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
- AB testing knowledge and experience
- Experience working cross-functionally to generate new insights and develop testing ideas
- Strong organizational skills, attention to detail, and a passion for optimizing processes
- Excellent written & oral communication skills and ability to communicate insights crisply to various stakeholders
- Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
Salary Range
San Francisco: the pay range for this role is $135,500 to $186,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.
This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025. Additionally, in-office roles will have the flexibility to work remotely up to 4 weeks per year.
Applications for this position will be accepted for a minimum of 30 days from the posting date.
Why you’ll love working at Faire
- We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
- We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
- We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)
Faire San Francisco, California, USA Office
100 Potrero Ave., San Francisco, CA, United States, 94103
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