The Partner Marketing Programs Manager, reports to the VP, Corporate Marketing & Events and is responsible for designing, developing and executing revenue generating joint marketing programs with our Sage Intacct Channel Partners. You will work very closely with channel marketing managers, channel executives, channel partners, channel sales, business development, and marketing to support and accelerate all channel marketing activities. You will be responsible for delivering the partner marketing plan and building joint marketing and demand generation programs in collaboration with our channel team, leveraging corporate marketing activities and efforts for the channel, and the channel marketing budget. You must have high energy and be able to multi-task and communicate exceedingly well.

Responsibilities:

• Define a holistic go-to-market plan and collaborate with marketing and channel to execute it
• Contribute to strategic joint marketing plans with Sage Intacct partners
• Develop, execute, and measure marketing programs that deliver leads and opportunities for the channel and drive revenue.
• Customize and leverage corporate marketing activities for the channel to drive success
• Develop turnkey partner programs that drive opportunity creation and results
• Plan and execute marketing programs such as: joint events, email campaigns, webinars, case studies, playbooks and other tactics
• Report and Manage KPIs against objectives and provide analysis of marketing effectiveness
• Collaborate with channel sales and marketing executives and partners on needs assessment, program creation and roll-out of programs
• Roll-up your sleeves and bring a can-do attitude
• Foster relationships with key stakeholders and executives at Partner organization

Requirements:

• BA/BS in marketing, business or related fields; MBA is highly desired
• 8+ years of marketing experience; channel experience a plus
• Proven track record of defining and executing detailed channel marketing plan
• Proven track record of defining and executing turnkey marketing programs
• Experience building and executing demand generation programs, including email, webinars, events, and online programs
• Expertise and a proven track record successfully marketing accounting/financial business applications and cloud computing is a highly desired
• Strategic thinker, creative problem solver, and strong analytical skills
• Ability to think strategically and execute tactically