Lifecycle Marketing Manager - B2B

Sorry, this job was removed at 02:56 p.m. (PST) on Wednesday, Aug 21, 2024
Be an Early Applicant
San Francisco, CA
Hybrid
150K-206K Annually
Cloud • Digital Media • Machine Learning • Mobile • Software • Design
Join our mission to empower the world to design.
The Role

Join the team redefining how the world experiences design.
Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What you'd be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:

  • Implementing & optimising triggered communication flows using Pardot & Braze
  • Prioritising stakeholder requests against our team's capacity
  • Tracking and communicating impact to senior stakeholders


You're probably a match if

  • You possess B2B Systems integration experience - understanding of the landscape of B2B communications tools such as Pardot and Braze
  • Messaging Craft - understanding of how to add value to a users' experience via lifecycle
  • Technical Skill - experience creating triggers where data inputs were not yet native to marketing tool
  • Automation mindset - create solutions that scale wins despite complexity in the offering across global contexts
  • Understands the magic of Canva - consider our unique value proposition and work that into recommendations for programs that are uniquely Canva
  • Business Rigor - ability to forecast potential impact and prioritise the highest potential ideas
  • Builds Effective Relationships across the matrixed org
  • SaaS experience required


About the team
Canva's Lifecycle Marketing Team is on a mission to help users achieve their goals and grow with Canva. We do this by identifying ways to delight users, delivering educational and enriching content, and launching experiments to continuously learn and improve. We specialise in leveraging owned channels to deliver tangible value to users.
But don't just take our word for it, check out what fellow Lifecycle Lead - Jackie Hill, has to say about working in Lifecycle Marketing at Canva -
"Our team is in an exciting place in the business because we get the opportunity to connect directly with our community and help users explore all of the amazing tools available in Canva. We often have the privilege of testing new ideas in our channels and being a hub for experimentation. Plus, we're on an amazing trajectory with award winning campaigns and a super talented team who inspire me daily!."
The B2B Specialist in the Lifecycle Marketing team will play a crucial role during our platform consolidation project and will have a hand in making key decisions about how we communicate with leads and users alike. Working in collaboration with the MarTech and Marketing Operations teams, you'll design communications flows that help leads find the right product within Canva to suit their needs, successfully onboarding them to Canva for Enterprise, and guide them to unlocking continual value.
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally


Check out lifeatcanva.com for more info.
At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $150,000 USD to $206,000 USD. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!
Please note that interviews are conducted virtually.

What the Team is Saying

Sarah
Bryan
Trent
Pooja
Kendall
Chelsea
Suhayb
Sergio
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
San Francisco, CA
5,000 Employees
Hybrid Workplace
Year Founded: 2013

What We Do

Canva is a free, online tool where you can create social media posts, presentations, posters, videos, logos and more. Our community of 220 million+ monthly active users is already creating 400+ designs every second, but we’re just 1% of the way to our goal.

It’s hard to explain what makes life at Canva so special, but we've identified two key ingredients: talented people around the world and a values-driven culture that inspires us to do our best work. So if you’re looking to design your dream career and experience meaningful opportunities to grow, come and join us.

Why Work With Us

We're driven by our simple (but radical) 2 step plan: become one of the most valuable companies in the world, and do the most good we can. And as part of a truly global company, you'll get to be part of our US success story from the early stages, helping us build and scale from the ground up. Find your next opportunity to have an impact.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Canva Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

You'll enjoy meaningful face-to-face time with your team, as well as plenty of opportunity to enjoy the benefits of working from home.

Typical time on-site: Flexible
San Francisco, CA

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account