ABM/Integrated Campaigns Manager
You love building programs from the ground up and conceptualizing a world where each channel, asset, and program fits perfectly into the larger plan. You are a highly creative strategist as much as an execution powerhouse, including partnering with, influencing and managing cross-functional stakeholders, as well as your marketing counterparts. You use hard data and strategic insights to make informed decisions and calculated bets. Amazing — we can’t wait to meet you!
The highlights: You'll help shape the future of Recurly marketing programs and team by developing, implementing, and executing creative, targeted multi-channel marketing campaigns and programs to specific audience segments to help us meet our growth goals.
Compensation & Benefits
Estimated annual salary for this role may range from $95,000 to $160,000
As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.
Other perks may include:
401(k) Retirement Plan
Company equity
Flex Time Off
Company Events
Training/Development
Tuition reimbursement
Casual dress
Dog friendly office
Commuter benefits
Volunteer opportunities
What you’ll do in your new role:
- Lead and build multi-touch, multi-channel, ABM-centric programs and campaigns for specific account tiers using email campaigns, digital ads, direct mail/gifting, chat experience, and more. Collaborate with sales on outreach and follow-up communications ensuring that workflows between sales and marketing are executed in precise, coordinated fashion.
- Oversee offer creation and determine the optimal mix of campaigns and assets for target accounts. Partner with stakeholders in sales and marketing to define,establish, and evolve ABM workflows as well as with marketing operations to provide data and ongoing insight into target accounts engagement to drive relevance and timely execution. Develop an especially tight relationship with the content team to create assets that will enable you to customize campaigns according to analysis of buyer need.
- Report on the analytics and progression of activities as part of measuring the ROI of the program. Proactively and continuously optimize campaigns for effectiveness to drive measurable results in targeted account penetration, contact and relationship progression, as well as shape Recurly brand awareness within accounts to support sales and pipeline objectives.
What does it take to be successful in this role?
- A driven and engaged marketer with a successful track record of developing multi-touch, multi-channel campaigns who understands pipeline management and metrics;
- A firm understanding of how an ABM programs work, especially the nuances of tailoring marketing programs and campaigns to different audience segments;
- Experience partnering across internal marketing teams, SDR and sales teams to collaborate and execute successful integrated campaigns
- Ability to define goals, communicate objectives, bring others (including sales) along to achieve those goals, and report on performance and impact;
- Critical thinking with the proven ability to think strategically, backed by an exceptional attention to detail in tactical execution;
- A can-do attitude with the ability to prioritize numerous projects simultaneously in a fast-paced environment;
- Strong verbal and written communication skills, and even stronger interpersonal skills;
- Are a high-initiative team player with the ability to collaborate, but also work independently;
- Experience and knowledge within the subscription or payments industry is a plus as this position will be focused on delivering campaigns targeting subscription and recurring revenue businesses;
- 4-8 years of proven multi-channel B2B marketing experience within enterprise software/SaaS with progressive growth in responsibilities.
- Experienced user of an enterprise-class marketing tech-stack: Hand-on Salesforce experience is a must; Marketo or similar marketing automation platform working knowledge is a plus, Demandbase or alternate ABM solution a plus, PFL or similar gifting platform experience a plus.
Does this sound like you? Come grow with us!
About Recurly
Recurly, Inc. provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, BarkBox, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 42 countries.
Offices located in San Francisco, California, Boulder, Colorado, and New Orleans, Louisiana