Account Based Marketing Lead
Sprig has pioneered a new approach to user research. Companies like Dropbox, Square, Opendoor, Loom and Shift all use Sprig to capture research insights from their users in-context, so they can make customer-informed decisions, frictionless products, and experiences that matter.
Our user research platform enables teams to evaluate their product's user experience in-the-moment, test new product concepts, and recruit research participants from their existing user base for longer studies.
We're growing fast and ready for new team members who are passionate about surprising and delighting our own customers.
Sprig is based in San Francisco, CA with offices around the U.S. The company has raised $60M led by Andreessen Horowitz, Accel, and First Round Capital, and have recently been featured in articles by TechCrunch, Crunchbase, and Business Insider.
More about our mission, values, and why it's a great time to join us here.
We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.
About this Role
Ad channels are crowded and competition for the attention of the world’s largest companies is fierce. We’re looking for an Account Based Marketing Lead to cut through the noise and bring Sprig’s all-in-one product research platform to our top account targets.
As the ABM Lead, you’ll collaborate closely with the Marketing, Sales, and Sales Development Teams and get to know the ins-and-outs of our target accounts. You’ll think outside the box to set the strategy that scales personalized outreach, and work with our Growth Ops and Engineering Teams to implement high converting tests into evergreen programs for the Enterprise. You’ll also work with Demand Gen to create and modify campaigns and assets to execute automated 1:1 campaigns at scale. You’re excited by data, emerging technology, and a hyper-growth culture that will propel us to successfully achieve our revenue goals.
Your Responsibilities
- Organize, plan, and execute targeted outbound experiments that convert our target accounts into meetings and sales opportunities.
- Lead account, contact research, and data mining efforts in partnership with the Growth Ops Team to create a data-driven outreach strategy that tests hypotheses and fuels 1:1 or 1:Few outreach experiments, resulting in responses from our target buyers.
- Identify micro-segments within our ideal customer profile to create hyper-personalized, highly-converting campaigns.
- Create personalized landing pages, image assets, content, etc. to reach our target audience, automating the process whenever possible.
- Employ various tactics, including digital, events, email, and white-glove personalization.
- Evaluate and recommend supportive technologies, data sources (e.g. LinkedIn, job boards, etc.), and processes that accelerate and scale ABM campaign execution.
- Collaborate on account segmentation strategy in partnership with key sales and marketing stakeholders.
- Work with the Sales, Marketing, and Sales Development Teams to define SLAs for outreach and follow-up.
- Define and report on key performance indicators of success.
Your Strengths
- You have 5+ Years of experience in Demand Generation, Digital Marketing, or ABM. (B2B Marketing Experience Preferred)
- You have experience managing multi-channel campaigns from start to finish, including email, digital, and events.
- You have experience partnering with SDR Teams to achieve target response and conversion rates.
- You have a working knowledge of key sales milestones, metrics, and funnel performance rates.
- You have strong knowledge of the current and up-and-coming marketing tech landscape.
- Preferred, Not Required: You have experience with intent-based or ABM platforms, as well as with Hubspot, Google Analytics, and Paid Social Platforms (e.g. Facebook, LinkedIn).