The (Sr.) Account Based Marketing Manager is responsible for planning, organizing, and executing programs that meet the growth objectives of the team, with a strong emphasis on driving engagement and pipeline exclusively from a targeted account list.

The (Sr.) Account Based Marketing Manager plays a pivotal role in leading the growth of our organization by creating, optimizing, and managing marketing campaigns that attract target personas and activate them through online or offline engagements. This data-driven individual should be able to combine process-oriented thinking and data analysis with creative ideation and strategy development. 

We’re Redis Labs, the home of the open source Redis database platform and commercial provider of Redis Enterprise. A recognized leader in NoSQL, in-memory databases with more than 7,400 enterprise customers around the world, we’re growing fast—we’ve raised more than $246 million in funding and are growing our staff across our offices in Mountain View, Calif.; London; Tel Aviv; and Austin, Texas. In the past year alone, Redis Labs has been named to Deloitte’s Technology Fast 500 EMEA, earned a spot on Dun & Bradstreet’s 10 Best Startups to Work for in Israel, and been ranked one of the healthiest employers in the Bay Area.

Responsibilities:

• Define account based marketing strategy and execution planning to support account-based selling.
• Partner with the regional field marketing managers and sales to develop account focused playbooks including, but not limited to outbound prospecting, inbound lead follow-up, nurture, channel activities, live/online events, with the goal of building pipeline and accelerating revenue growth.
• Build an annual and quarterly marketing plan for forecasting and measuring ABM initiatives.
• Collaborate and partner with marketing functions to develop campaign concepts, content requirements, digital marketing message testing, and creative development to ensure effectiveness for regional named accounts.
• Build then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), account activation, and database growth.
• Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budget, timelines, and processes.

• 5+ years experience in account based marketing and creating and executing world-class multi-channel campaigns
• Experience in database and/or software infrastructure industry required
• Experience with developing and executing marketing programs for high-growth startups
• Ability to develop ideas into actions, advancing “back-of-the-napkin” ideas and concepts into viable communications programs
• Ability to manage multiple projects at the same time in a fast-paced environment
• Results oriented with a strong focus on achieving revenue, conversion, sales and other marketing goals; ability to use metrics to manage programs and measure success
• Outstanding writing, content creation, and presentation skills
• Proficiency with content creation, email marketing, and lead nurturing
• Strong interpersonal skills with the ability to coordinate across various departments within the organization
• Bachelor’s (BA/BS) degree from accredited four-year college or university

As an equal opportunity employer, Redis Labs Inc. is committed to a diverse workforce. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. Please view the ‘EEO is the Law’ poster.