Account-Based Marketing Manager
Over the coming years, biotech will fundamentally rewrite the way we live. Gene editing and cell therapy are dramatically changing how we treat cancer and other major illnesses. Biofuels and biomaterials are transforming the cars we drive, the clothes we wear, and the makeup of everyday objects. Crop science and synthetic biology are producing sustainable and ethical food. Benchling’s mission is to accelerate the research that propels us towards this reality, and magnify its impact, through modern software.
Every day, scientists around the world use Benchling’s applications, platform, & analytics in their efforts to solve humanity’s most pressing problems. For these scientists, Benchling is the central technology they use to conduct their research. Our customers include pharmaceutical giants, leading biotechs, and the world’s most renowned research institutes.
ROLE OVERVIEW
We are looking for an Integrated Marketing Manager to join our Demand Generation team. In this role you will be responsible for running account-based marketing (ABM)-style campaigns focused on generating new business and driving customer expansion in our Enterprise business segment (ex. top-50 pharma, agriculture, and energy companies). To be successful in this role, you have to be exceptionally detail-oriented and creative, as well as an excellent written and verbal communicator.
WHAT YOU'LL WORK ON
- Define account-based marketing strategy and execution planning for our Enterprise business segment.
- Own the pipeline targets to support revenue goals for our Enterprise business segment, for both new business and customer expansion.
- Collaborate with the enterprise sales team and sales development team on the account plays for top strategic accounts
- Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for key accounts and personas.
- Develop and execute integrated, highly targeted campaigns to drive engagement, pipeline, and closed revenue. Leverage key channels such as digital ads, email, webinars, social, content syndication, field activities, direct mail, and more.
- Collaborate with core marketing functions for custom content requirements, digital support, and creative development.
- Working with our marketing operations team, obsessively analyze campaign results in detail, draw insights, and make data-based adjustments to improve performance and key learnings.
ABOUT YOU
- 4+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
- Experience in Life Science preferred
- Solid knowledge of demand generation funnels and ABM tactics used to drive growth
- Experience working collaboratively with functions such as Sales, Design, and Product Marketing
- Solid knowledge of demand generation funnels and ABM tactics used to drive growth
- Proficient in Salesforce as well as Pardot
- Exceptional writing and editing skills
Benchling welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.
LEADERSHIP PRINCIPLES
- Admit mistakes and shortcomings
- Deliver results
- Disagree and commit
- Obsess over customers
- Rely on work ethic
- Show empathy
- Recruit and develop the best
- Sweat the details
- Think and communicate clearly
- Unite around the mission
PERKS AND BENEFITS
- Work with a talented yet humble team
- Competitive compensation & equity package
- Quarterly mental health days
- Weekly virtual social events, and annual company retreats
- 401k, Medical, dental, and vision insurance (US Employees Only)
- Monthly health & wellness stipend (Currently US Employees Only)
- Yearly educational stipend (Currently US Employees Only)
- To support remote work conditions, Benchling provides each employee a one-time stipend of $1,000(USD) upon commencing employment, and additional discounted employee purchase plans for home-office equipment.
In following best practices and safety protocols, all Benchling employees are expected to work remotely until we are further advised that it is safe for employees to resume work in their respective office locations.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.