Acquisition Channel Manager - Social

| San Francisco

Description

 

Freedom’s mission is to empower everyday Americans to move forward towards a better financial future.  The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.

What began with two people in a spare bedroom has expanded to a vibrant business that employs over 2000 employees (known internally as “The Freedom Family”) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you’ll understand why our employees have voted us the Best Place to Work for the last several years. We believe that success is only achieved by doing what’s right for our customers, our employees, and our communities.

Freedom Financial Network holds itself to four core values: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.

The opportunity

We are looking for a talented, data-driven and motivated performance marketing manager to join our team. You will be responsible for the strategy and execution of our paid marketing channels with an emphasis on social (Facebook, Pinterest, next-door, etc.). You will be handling large budgets and drive significant revenue for the company. You are highly systematic, take a user first approach and will have an active voice in developing the creative, collaborating with product, and designing optimization programs to deliver the best results for your campaigns

The right candidate is a self-starter who thrives in a highly entrepreneurial, dynamic and collaborative environment and has a passion for performance marketing.

Your responsibilities and focus area:

  • Own highly visible and strategic acquisition campaigns across all the major social platforms - Facebook, Twitter, Pinterest, etc. 
  • Manage 7 figure monthly spend, deliver on a strong growth plan while maintaining ROAS
  • Implement channel best practices and drive data driven optimization through rigorous testing across targeting, bidding strategies, creative/ad copy, ad formats, etc. 
  • Work with data and analytics teams to deliver dashboards, measurement and provide deeper insights for better decision making
  • Take an audience first approach and expand into new audiences


To be successful in this role, you need to be a natural problem solver, who can think strategically and execute swiftly while collaborating with cross-functional teams. You love putting structure to chaos and embody a strong growth mindset to push yourself, the team and the organization forward in creative ways.

About you:

  • You are strategic, have a bias towards action and are a self-starter.  
  • Team oriented, you can collaborate effectively across functions and inspire action by driving strong alignment and coordination
  • You are data driven, adept at mining data for hidden insights and drive curiosity around the “why” behind the “what”. 
  • You are hungry, want to take risks and learn by doing
     

Qualifications:

  • 4+ years’ experience in managing user acquisition/growth campaigns, with at least 2 years as an acquisition marketer on social channels
  • You have deep expertise in Facebook, Twitter and other social platforms, and love to geek out around how these platforms/algorithms work 
  • You are data driven and are hands on with analysis on channel performance, identify optimization opportunities and use data to inform business decisions. Proficient with tools - advanced excel, Google Analytics, Tableau, etc.
  • Direct ownership over revenue and proven track record of growing user acquisition programs from inception to scale
  • Technical knowledge of web marketing tools, such as pixels and landing pages
  • Experience in financial services industry is a plus
  • Experience with other channels such as search, native, display, etc. is a big plus

WHY JOIN THE FREEDOM FAMILY?

  • We push the envelope every day. Be an active part of a dynamic team that is at the cutting edge of modern-day performance marketing. 
  • Work alongside high-energy (and fun!), results-driven teammates with strong work ethic
  • Have the best of both worlds be part of a high-growth entrepreneurial culture that has sufficient resources to invest in doing the right things.
  • Have a direct impact on the community. The work you do will enable thousands of Americans to have a path to sustainable financial freedom.
  • Voted a Best Place to Work multiple times by our employees, most recently #1 in Phoenix for the 2nd year in a row!
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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Location

Our location is in an up and coming area with evolving amenities. Centrally located; we are within reach from any part of The Bay.

An Insider's view of Freedom Financial Network

How would you describe the company’s work-life balance?

It's important to be available when the team needs you to get the job done—that's what matters most. People have lives and responsibilities outside of work that matter to them. We work together as a team to connect in various ways and balance things out.

Andy

Senior Director Product Management

What projects are you most excited about?

We’ve recently been working on migrating our Angular applications to React. In this transition, we’ve had a lot of opportunities to learn about tools like Storybook for documenting components, NextJS for creating a more performant application, or how to build npm packages for sharing our components across applications.

Carrie

Software Engineer, Front End

What makes someone successful on your team?

If you are not curious. If you are not innovative. If you don't have a quick mind and cannot solve the problems, this is not the place for you. We are building the best tech–something you can be proud of. My team is developing something that didn't exist before and you own what you do.

Roman

Principal Engineer

What is your vision for the company?

40-50% of Americans are forgotten by financial services. They are scraping by – don't have the money for investment firms nor the desperation for payday loans. We are building better solutions, driven by technology to move these forgotten families forward.

Jeff

Managing Partner

What's something quirky about your company?

Freedom Financial is the biggest company that many have never heard of, but it is a proven business with tremendous potential. There is excellent opportunity here with a stable, healthy company that is having a lot of impact.

Shira

VP Product and Consumer Experience

What are Freedom Financial Network Perks + Benefits

Freedom Financial Network Benefits Overview

Freedom Financial is committed to continually evolving our benefits and perks. We annually solicit feedback from the Freedom Family and consistently improve our offerings. Just this year in 2020 we enhanced our employee assistance program by adding Ginger, an emotional support app.

Culture
Volunteer in local community
In addition to our monetary support to local charities, members of the Freedom Family receive two days of paid time to volunteer at the charity of their choice.
Partners with Nonprofits
Habitat For Humanity, Feed My Starving Children, Junior Achievement, Peninsula Family YMCA and many others.
Intracompany committees
The Freedom Sunshine Committee has a designated budget to promote camaraderie and collaboration through fun, engaging celebrations.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Mandatory training courses are provided throughout the year.
Diversity manifesto
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Freedom Financial employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 50% of annual salary up to $5000 monthly maximum payout. There is a buy-up option which provides 60% of base monthly pay up to $10,000 per month.
Dental Benefits
Our dental plan covers 100% of preventative care expenses, 80% of basic services and 50% of major services. We also offer 50% coverage of orthodontia up to $1,500.
Vision Benefits
The vision benefits plan requires a $5 copay for annual eye exams with $150 allowance for glasses and contact lenses.
Health Insurance Benefits
We have a variety of medical plans to choose from Aetna and Kaiser.
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to $300,000.
Pet Insurance
Our pet insurance policy covers up to 20%-50% of out of pocket expenses.
Wellness Programs
On-site gym available to all employees including access to Peloton bikes.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Freedom Financial Network provides employees with a 401(k) matching plan managed by ADP. We match 50% of contributions up to $5,000 per year..
Performance Bonus
Most positions qualify for a quarterly bonus. Staff joining mid-quarter will be eligible for a prorated bonus.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
We offer a generous PTO programs to all teammates. Director roles and above qualify for unlimited PTO.
Paid Volunteer Time
Our employees receive 2 days per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Available via WageWorkx.
Some Meals Provided
Monthly catered lunch provided.
Parking
We offer employees free on-site parking and free electric car charging stations.
Relocation Assistance
Relocation assistance is provided on a case by case basis for qualifying roles.
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250.
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month, on occasion.
Promote from within
Online course subscriptions available
Paid industry certifications
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