Who we are:

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

Associate Brand Manager

Reporting to the Senior Director, Brand Marketing, the Associate Brand Manager will be responsible for bringing a creatively compelling and provocative, insight-driven approach to our class launches and instructor-led marketing campaigns.  The ideal candidate will leverage strong strategic instincts and solid project management skills with ownership over key projects and initiatives and be able to thrive in a fast-moving entrepreneurial environment.  This person must be a strong leader with the ability to collaborate cross-functionally.  This role must be a champion for MasterClass consumers, members and an advocate for our brand in everything that they touch.

Responsibilities

• Create go-to-market plans for new class launches using consumer insights to develop class positioning, target audiences, trailer direction, and launch campaign strategy.
• Ensure brand voice and unique class offerings through creative collaboration and reviews of copy, video, and static assets. 
• Work cross-functionally with content, talent, product, and operations partners seamlessly as the marketing lead at each stage of the class launch process.
• Use data and insights to inform recommendations and GTM strategy for each launch.
• Develop and present marketing plans to instructor teams for launches as well as assisting in managing reviews and delivery of corresponding marketing assets.
• Support larger brand campaigns – including helping with agency management, media planning, timelines, budgets, and creative reviews.
• Create and present thoughtful plans to the broader marketing team ensuring that cross-channel partners have the detailed information needed for successful launches across Brand led initiatives.  

What skills do I need? 

• Bachelors degree in Marketing, Advertising or related discipline.
• 3+ years of experience in a marketing role either at an advertising agency or on the client side.
• Experience working in retail, media, content or a consumer lifestyle brand preferred.
• Strong organization, presentation and writing skills.
• Ability to influence and collaborate with peers, work effectively cross-functionally.
• Creative instincts/confidently have a recommendation or strong POV
• Experience and eagerness to leverage data to make decisions. Ability to identify and interpret patterns from a blend of qualitative and quantitative data points.
• Excellent communicator, attention to detail and ability to multitask.
• Ability to work in ambiguous situations and to problem solve.
• Prioritize projects and manage time accordingly.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.