GRAIL
GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured.
Menlo Park, CA
Hybrid

Associate Director, Enrollment Marketing - Health Systems

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GRAIL is a healthcare company whose mission is to detect cancer early, when it can be cured. GRAIL is focused on alleviating the global burden of cancer by developing pioneering technology to detect and identify multiple deadly cancer types early. The company is using the power of next-generation sequencing, population-scale clinical studies, and state-of-the-art computer science and data science to enhance the scientific understanding of cancer biology, and to develop its multi-cancer early detection blood test. GRAIL is headquartered in Menlo Park, CA with locations in Washington, D.C., North Carolina, and the United Kingdom. GRAIL, LLC is a wholly-owned subsidiary of Illumina, Inc. (NASDAQ:ILMN). For more information, please visit www.grail.com.


The Associate Director will be responsible for driving program enrollment with patients/consumers within our health system customers by building and implementing innovative marketing strategies to help meet our revenue goals. 

You will:

  • Drive program enrollment within our most important customers to ensure we meet our revenue and enrollment goals
  • Understands health systems and their patients in order to develop effective annual marketing plans on our approach.
  • Implements innovative marketing strategies and programs, looking for ways to cross-pollinate and bring these best practices to multiple customers
  • Internal owner of “voice of the patient/consumer,” leading and driving insights on consumer health trends, personas, etc, and putting them into action to create engaging content and programs
  • Provides partnership and thought leadership to customers regarding enrollment marketing best practices, driving the marketing conversation and sharing strategic recommendations based on learnings.
  • Leads the process to measure campaign effectiveness, CPA and ROI, sharing with the organization and customer
  • Monthly enrollment tracking and forecasting, tracking performance to quarterly and annual goals
  • Support sales lead in contract renewal efforts Key Deliverables:
  • Craft and execute the marketing strategies for our most important customers, helping us hit our goals for program enrollment and revenue
  • Build and execute all enrollment campaigns, communication plans and content/collateral tailored to a customer’s unique population, ranging from highly segmented email sends to experiential marketing initiatives
  • Lead and measure all multi-channel membership acquisition email, direct mail and text programs
  • Execute tests, monitor, and work across teams to implement results
  • Collaborate with the account team to develop case studies and stories that highlight return on investment and standard methodologies
  • Build and implement multi-year enrollment and repeat plan to ensure ongoing and repeated revenue through the multi-year enterprise customers Your Background Should Include:
  • Bachelor’s Degree or equivalent; MBA a plus.
  • Demonstrated success in enrollment marketing with patients/consumers in prior roles.

Your background should include:

  • A minimum of 8-10 years of experience in enrollment marketing or consumer campaign experience getting consumers to use a product (customer skillset).
  • Strong understanding of patient/consumer communications and marketing.
  • Experience with effectively communicating to customers, particularly with patients or consumers
  • Experience developing content and messaging targeted at patients/consumes for program enrollment.
  • Experience with oncology preferred.
  • Shown ability to collaborate and work cross-functionally to get results in a matrixed, fast-paced environment.
  • Demonstrated track record of getting things done and growing responsibility over time.
  • Ability to effectively manage multiple competing priorities.
  • Strong interpersonal, organizational, analytical, communication and presentation skills.
  • Willing and able to travel as needed.

GRAIL is an Equal Employment Office and Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status. We will reasonably accommodate all individuals with disabilities so that they can participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


Following extensive monitoring, research, consideration of business implications, and advice from internal and external experts, GRAIL has made the decision to require all U.S. employees receive the COVID-19 vaccines as a condition of employment. “Full vaccination” is defined as two weeks after both doses of a two-dose vaccine or two weeks since a single-dose vaccine has been administered. Anyone unable to be vaccinated, either because of a sincerely held religious belief or a medical condition or disability that prevents them from being vaccinated, can request a reasonable accommodation.

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What are GRAIL Perks + Benefits

GRAIL Benefits Overview

We’re committed to creating the best experience for everyone at GRAIL, ensuring that each member of our team has comprehensive benefits and resources to thrive at all stages of life, both at work and at home.

Culture
Volunteer in local community
We parter with Bay Area local partners such as Life Science Cares to help meet basic needs in the community.
Partners with nonprofits
GRAIL partners with The Honor Foundation to facilitate mock interviews to help military professionals transition to civilian life. Also oSTEM and The National Sales Network to identify diverse talent.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Unconscious bias training is included as part of our standard interview training. We also have a formal training on the topic of unconscious bias that is facilitated by the People Team.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
GRAIL proudly offers 4 employee resources groups led by team members in tandem with an executive sponsor. They include: ASERG, WERG, PRIDE, and BIPOCC.
Hiring practices that promote diversity
GRAIL's Talent team has partnered with a variety of non-profits, associations and job boards including WITI, oSTEM, THF, DiversityJobs and The National Sales Network to identify diverse talent.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Relocation assistance
Onsite gym
Professional Development Benefits
Job training & conferences
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications

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