Associate Manager, Lifecycle Marketing
We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.
About the Team
The Lifecycle Marketing team is responsible for meeting key goals across growth, engagement, and retention touching all business lines -- AVOD/SVOD, Ecommerce, Events, and Games. We have grown the successful Crunchyroll service to over 4 million paying subscribers and over 100 million registered users internationally. We connect with users by tapping into a key set of marketing channels -- email, push notifications, in-app messages, landing pages, and house ads.
Crunchyroll COVID-19 Hiring Status
Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.
Location: San Francisco
Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.
A day in the life of our Associate Manager, Lifecycle Marketing:
- Acquire requirements and/or assets from internal partners and ensure timely execution of Lifecycle Marketing campaigns
- Ideate across the team and build lifecycle campaigns to grow user engagement and drive key growth metrics in international markets and internal business units
- Build recurring reports on across pertinent metrics with a focusing on user engagement, viewership retention, and subscription conversion
- Work with internal International Leads to understand changing competitive landscapes to evolve our long-term strategy
About You:
- 3+ years of professional experience in lifecycle marketing / marketing or equivalent abilities.
- Prior experience working with omni-channel marketing tools (Braze, Iterable, Leanplum, etc.)
- Shown success building relationships and effectively communicating across geographically dispersed/international teams
- Ability to own multiple interdepartmental initiatives and rolling projects
- Demonstrates an ability to communicate clearly and build effective internal and external relationships
- Embodies an entrepreneurial spirit, is driven, excited by challenging and complex problems and doesn’t hesitate to proactively ask questions
- Exhibits a positive attitude and eagerness to learn, as well as keen attention to detail
- Passion for entertainment, great content, and technology with a desire to work across many content verticals
Benefits: San Francisco Office
- Competitive salary
- “Use What You Need” time away from work policy
- Medical, dental, vision, STD, LTD, and life insurance
- Health care and dependent care FSA
- 401(k) plan with employer match
- Employer paid commuter benefit
- On-site gym, showers, yoga, and wellness classes
- Support program for new parents
- Catered lunch 4 days per week
- Fun, passionate and skilled co-workers
- Pet friendly - pet insurance and dog friendly office
Questions about Crunchyroll's hiring process? Please check out our FAQ
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact [email protected] before giving away any information.
About Crunchyroll
Crunchyroll connects anime and manga fans across 200+ countries and territories through the content they love. Best known as a top streaming service delivering AVOD and SVOD content, Crunchyroll also provides experiences to deepen fan engagement and community through social, events, games, consumer products, content distribution, content creation, and manga publishing.
Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights.
Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store).
Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Chisinau, Lausanne, and Berlin (AV Visionen). VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands.
Our Company Values
You’ll see these in action if we’re lucky enough to have you:
- Embrace Originality - We’ve taken different paths to get here -- but we’re in it together to win in anime
- Fuel Passion - Understanding fandom makes us better at what we do
- Champion Change - We’re agile and see change as an opportunity to lead by example
- Hustle Intentionally - As fans of our fans, we always want to do more -- but we’re deliberate in our path
- Elevate Anime - We’re showing the world how special anime is
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.