Cisco Meraki
Cisco Meraki connects passionate people to their mission by simplifying the digital workplace.
San Francisco , CA

Audience Marketing Manager - Emerging Markets

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Cisco Meraki marketing is evolving, and we want you to be a part of that evolution by joining the newly formed Audience Marketing team. Audience Marketing sits within Market Strategy, and has been built to help us segment and get closer to our customers, to see the world through their eyes, and to meet them where they are.

As the Audience Marketing Manager you’ll have the opportunity to become the expert in – and advocate for – markets for our emerging technologies, helping to develop personas, buyer motivations and stories, and driving a broader marketing approach that is tailored accordingly!

What You'll Do

  • Establish a customer-first marketing strategy for emerging markets and technology at Cisco Meraki.
  • Develop detailed buyer personas for use across Meraki Marketing, capturing segment behaviors and sentiments.
  • Become an expert in emerging trends in technology, both innovations and adoption, identifying opportunities to connect our marketing messages to prospective customer motivations.
  • Leverage market data and insight to identify consistent behaviors, and inform strategy.
  • Drive customer loyalty by maintaining an ongoing nurture strategy.
  • Collaborate on the development of innovative, segment-relevant omnichannel audience campaigns, and personalization strategies, driven by Marketing OKRs.
  • Partner with other groups in marketing, especially Product Marketing, to connect customer needs (existing and evolving) to Meraki products, features and solutions.
  • Partner with sales teams to share marketing insight and resources.
  • Be an advocate for the voice of the customer, and ensure it is represented in new campaigns.

Success will be based on an ability to capture attention – with internal stakeholders and customer prospects – driving traffic to marketing assets, maintaining engagement, cultivating impressions, building influence, reducing churn, and helping Meraki Marketing win and retain customers by winning hearts and minds!

Who You Are

  • Candidates for this role will be first and foremost, customer obsessed, with a passion for the relentless pursuit of better customer experiences. The role will reward those who are imaginative, creative, collaborative, adaptable, proactive, and strategic in their thinking.
  • Travel: Some, as required to support research
  • Minimum 5 years in sales and marketing roles within a Tech B2B organization
  • Experience with quantitative and qualitative data outputs to make informed decisions
  • Experience working with cross-functional teams and crafting seamless alignment
  • Demonstrable interpersonal, influencing and collaborative experience
  • Knowledge of computer networking is beneficial


Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

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What are Cisco Meraki Perks + Benefits

Cisco Meraki Benefits Overview

At Cisco Meraki, we support your passions, development, and wellness allowing you to thrive inside and outside of the office. We encourage a healthy work-life balance and make it easy for you to bring your whole self to work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Day off for your birthday
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
President's club
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
CAAN, Conexion, Connected Black Professionals, Inked, Meraki Gives, Meraki Veterans, Parents @Meraki, QFAM, Women of Meraki
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Bereavement leave benefits
Hardship benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services
Apprenticeship programs

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