Audience Marketing Manager - Public Sector at Cisco Meraki

| San Francisco
Sorry, this job was removed at 6:11 a.m. (PST) on Wednesday, April 22, 2020
Find out who's hiring in San Francisco.
See all Marketing jobs in San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Cisco Meraki marketing is evolving, and we want you to be a part of that evolution by joining the newly formed Audience Marketing team. Audience Marketing sits within Marketing Strategy, and has been created to help us segment and get closer to our customers, to see the world through their eyes, and to meet them where they are. In this role you’ll have the opportunity to become the expert in – and advocate for – a particular market segment, helping to develop personas, buyer motivations and stories for that segment, and driving a broader marketing approach that is tailored accordingly.

What You Will Do:
  • Establish a customer-first marketing strategy for the critical Public Sector segment at Cisco Meraki.
  • Develop detailed buyer personas for use across Meraki Marketing, capturing segment behaviors and sentiments.
  • Become an expert in the segment, understanding trends and identifying opportunities to connect our marketing messages to prospective customer motivations.
  • Leverage market data and insight to identify consistent behaviors and inform strategy.
  • Drive customer loyalty by maintaining an ongoing nurture strategy.
  • Collaborate on the development of innovative, segment-relevant omnichannel audience campaigns, and personalization strategies, driven by Marketing OKRs.
  • Partner with other groups in marketing, especially Product Marketing, to connect customer needs (existing and evolving) to Meraki products, features and solutions.
  • Partner with segment sales teams to share marketing insight and resources.
  • Be an advocate for the voice of the customer, and ensure it is represented in new campaigns.

Success in this role will be based on an ability to capture attention – with internal stakeholders and customer prospects – driving traffic to marketing assets, maintaining engagement, cultivating impressions, building influence, reducing churn, and helping Meraki Marketing win and retain customers by winning hearts and minds.

Who You Are:

Candidates for this role will be first and foremost, customer obsessed, with a passion for the relentless pursuit of better customer experiences. The role will reward those who are imaginative, creative, collaborative, adaptable, self-motivated, and strategic in their thinking.

  • Travel: Some, as required to support research
  • Experience: Minimum 5 years in sales and marketing roles within a Tech B2B organization
  • Experience with omnichannel marketing campaigns, persona profiling and customer journey mapping
  • Experience working with quantitative and qualitative data outputs to make informed decisions
  • Experience working with cross-functional teams and creating seamless alignment
  • Demonstrable interpersonal, influencing and collaborative experience
  • Knowledge of computer networking is beneficial
  • Previous experience and knowledge wit the public sector is helpful

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Location

Headquartered in San Francisco’s Mission Bay neighborhood, our floor to ceiling windows offer stunning views of the bay.

What are Cisco Meraki Perks + Benefits

Cisco Meraki Benefits Overview

At Cisco Meraki, we support your passions, development, and wellness allowing you to thrive inside and outside of the office. We encourage a healthy work-life balance and make it easy for you to bring your whole self to work.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
More Jobs at Cisco Meraki59 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Project Mgmt
Sales
Content
Developer
new
Remote
Sales
new
San Francisco
Project Mgmt
new
San Francisco
Operations
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Product
new
San Francisco
Developer
new
San Francisco
Design + UX
new
San Francisco
Data + Analytics
new
San Francisco
Sales
new
San Francisco
Operations
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Data + Analytics
new
San Francisco
Marketing
new
San Francisco
Operations
new
San Francisco
Developer
new
San Francisco
Design + UX
new
San Francisco
Project Mgmt
new
San Francisco
Project Mgmt
new
San Francisco
Operations
new
San Francisco
Developer
new
San Francisco
Operations
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Data + Analytics
new
San Francisco
Project Mgmt
new
San Francisco
Developer
new
San Francisco
Data + Analytics
new
San Francisco
Sales
new
San Francisco
Project Mgmt
new
San Francisco
Product
new
San Francisco
Product
new
San Francisco
Marketing
new
San Francisco
Finance
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Data + Analytics
new
San Francisco
Operations
new
San Francisco
Operations
new
San Francisco
Content
new
San Francisco
Sales
new
San Francisco
Data + Analytics
new
San Francisco
Sales
new
San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Cisco Meraki's full profileSee more Cisco Meraki jobs