Channel Marketing Associate
General Purpose:
As Channel Marketing Associate you will work very closely with the channel partners, the channel sales team, planning, product management and the marketing team to support and accelerate all channel marketing activities.
The Channel Marketing Team drives core business functions in channel and pricing strategy, go-to market planning, demand generation and merchandising as key player in a cross-functional group.
Position Summary, Responsibilities and Expectations:
Work across several aspects of Marketing – from branding and positioning to go-to-market strategy and roadmaps
Develop and execute market research on market size and relative competitiveness to determine pricing strategy, account revenue plans and Corsair share of account revenue
Create programs and initiatives that enhance program efficiency and increase Corsair’s market share, conduct ROI analysis
Develop an understanding of motivations and key contacts at major account to maximize corsair share
Contribute to product life cycle planning for assigned product categories
Provide input for demand forecast to planning group
Contribute to financial forecast
Provide input for inventory targets and oversee inventory allocation
Manage product and retail placement cycles
Essential Skills and Experience:
Bachelor’s degree or equivalent professional experience
3+ years of channel marketing or price analyst experience in gaming peripherals or PC components
Understanding of gaming industry dynamics and key players
Strong analytical and data manipulation skills
Strong communication skills will be needed in this high-profile position
Time management and independent prioritization will be essential
Comfortable with ambiguity, problem solver
Experience with big box retail