Our Mission
Backed by top-tier investors, Torch is a fast-growing, mission-driven startup that helps leading organizations leverage the power of coaches, mentors and digital learning to fuel the growth and success of their employees.
At Torch, we believe leadership matters. The world needs conscious leaders who drive invention, inspiration, and innovation to solve the most significant opportunities and challenges of our time. Torch exists to create and support these leaders.
Torch is a hybrid remote and distributed team with offices in San Francisco, Buffalo, and New York. The rest of the team is scattered around the U.S. Join us as we not only work to empower conscious leaders for our customers but within our internal team as well!
The Team
Torch is looking for a Content Marketing Manager who will lead the strategy, development, and production of compelling content that establishes thought leadership and differentiates our offerings in the market. You will be partnering with Marketing, Product, Behavior Science, and other teams to move this mission forward.
In this role, you will play a pivotal role in shaping how we communicate the value of our products and solutions to the market. You will be responsible for writing across several mediums, including the Torch website, ads, emails, landing pages, blog posts, decks, one-pagers, and social media. You will also meet prospects and customers wherever they are in their customer journey.
This role will be reporting directly to our San Francisco-based Chief Marketing Officer.
Your Position:

• Create B2B marketing content that shape the buyer journey, build brand preference, and generate demand.
• Fuel lead generation, conversion, and revenue by providing compelling, high-engagement content.
• Produce well-researched content for multiple channels - website, blog, email nurtures, ads, sales collateral, videos, and more.
• Use and inform Torch's messaging framework to ensure consistency across all Torch assets.
• Organize writing schedules to complete drafts of content and ensure timely delivery of materials.
• Collect, analyze, and report on content marketing KPIs to inform and optimize ongoing content marketing efforts.
• Build and maintain a master editorial calendar.
• Refresh content as needed to ensure it is accurate and aligned with our marketing strategy.

Your Experience:

• 5+ years of experience in content writing for B2B software.
• Proven track record of clear, compelling writing demonstrated through a professional portfolio of examples (please submit a piece of writing with your application).
• Excellent grammar and style; clear communicator.
• Ability to work on multiple projects simultaneously in addition to excellent time management skills.
• Experience leveraging outside resources for to support content operations (design, research, copywriting, etc.).

Benefits:

• Fully covered medical, dental, and vision
• 401k Retirement Plan
• Paid parental leave
• Flexible vacation and remote work policies
• Generous professional development stipend
• Commuter stipend for public transportation

Torch provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.