Content Marketing Manager
About Carrot:
Carrot Fertility is the leading global fertility benefits provider for employers built to make fertility care and family-forming affordable and accessible for everyone who wants or needs it. Companies use Carrot to customize a fertility benefit that provides employees financial, medical, and emotional support as they pursue parenthood, reducing healthcare costs and resulting in better clinical outcomes.
Carrot Fertility is excited to add a Content Marketer enthusiastic about guiding employers toward family-forming benefits for all.
In this role, you must have a passion for writing — there will be a lot of it! You will have the opportunity to help build the company’s presence across earned and owned media, social media, email, and sales enablement materials, educating key audiences, driving demand, and increasing revenue. You’ll also partner with our Sales and Customer Success teams to identify stories and ultimately produce content that engages and educates current customers, prospective buyers, and consultants, including customer case studies, white papers, and more.
Note that we aren’t merely looking for an accomplished content marketer. We are also looking for one with a heart for helping aspiring parents overcome the complications and challenges that often accompany the family forming journey. If that’s you, come to Carrot to create the content that will attract employers and show them what Carrot is all about. Your passion for writing and storytelling, fueled by our company mission of family forming for all, can play a significant role both in the lives of prospective parents as well as those they hope to add to their family.
The role will report to Carrot’s Senior Director, Integrated Marketing.
Responsibilities:
- Drive high-quality, high-velocity production of content, including blog posts, podcast and video scripts/storyboards, white papers/e-books, customer case studies, thought leadership pieces, marketing emails, etc.
- Create and edit content to target, reach, and nurture different prospect, client, and member audiences
- Collaborate with internal stakeholders and subject matter experts to identify compelling stories, create educational materials for a variety of audiences, and establish new pathways for the collection and promotion of content
- Partner with the Customer Success team to identify compelling customer stories and turn them into engaging case studies covering the myriad ways family-forming benefits impact employees
- Partner with Content Marketing lead and other internal teams to effectively optimize and distribute content (through social media, organic search, paid placement, email campaigns, etc.)
- Partner with Content Marketing lead on social media strategy and execution
- Report on content effectiveness, using insights to make recommendations for new content and topics
Qualifications:
- 2-4 years of marketing experience, preferably with some in health care
- Exceptional writing skills that allow you to be prolific, speedy, and consistent across channels and assets
- Ability to distill academic research and complex data into digestible pieces
- Familiarity with social media, content, SEO, and email marketing tools, such as Hootsuite and Marketo
- Experience with multimedia content creation (video, audio) a plus
- Comfort with the ambiguity inherent in a fast-paced startup environment
- Experience with benefits is a plus but not required
- Ability to blend marketing art and science to deliver impactful, data-driven results
Why Carrot?
Founded in 2016, CB Insights recognized Carrot as one of the world's most promising private digital health companies. In 2020, Carrot was named to Fast Company’s World Changing Ideas awards program, which recognizes companies that are tackling society's biggest problems, and Carrot was named to Fierce Healthcare’s Fierce 15 List of 2021 which recognizes the most promising healthcare companies in the industry. Carrot supports 250+ companies in more than 60 countries across North America, Asia, Europe, South America, and the Middle East.