Customer Marketing - Advocacy Lead
Over the coming years, biotech will fundamentally rewrite the way we live. Gene editing and cell therapy are dramatically changing how we treat cancer and other major illnesses. Biofuels and biomaterials are transforming the cars we drive, the clothes we wear, and the makeup of everyday objects. Crop science and synthetic biology are producing sustainable and ethical food. Benchling’s mission is to accelerate the research that propels us towards this reality, and magnify its impact, through modern software.
Every day, scientists around the world use Benchling’s applications, platform, & analytics in their efforts to solve humanity’s most pressing problems. For these scientists, Benchling is the central technology they use to conduct their research. Our customers include pharmaceutical giants, leading biotechs, and the world’s most renowned research institutes.
ROLE OVERVIEW
The Customer Marketing team at Benchling is looking for a passionate customer advocacy leader to help elevate the success of scientists using Benchling to solve humanity’s most pressing problems. This individual will be responsible for building and delivering customer advocacy programs to amplify our customers’ innovation and spotlight their success.
In this highly cross-functional role, you will partner closely with customer experience, sales and marketing to develop long-term strategic customer relationships. In partnership with these teams, you will deliver multi-channel customer storytelling engagements across press, social, web, events and more. The ideal candidate will possess superb storytelling abilities and excellent written communication skills. This person will also have a track-record of success leading cross-functional teams to drive results, experience building long-lasting customer relationships and relish operating in a fast-paced environment.
WHAT YOU WILL WORK ON
- Create a best-in-class experience for our customer advocates by building a process to effectively identify, recruit, track, and enable advocates in a way that elevates their story and purpose, and builds lifetime heroes for our brand.
- Manage every stage of the co-marketing relationship lifecycle with exceptional attention to detail, making the engagement as easy for the customer as possible.
- Develop internal communication channels and lead end-to-end promotion to keep employees informed of new customer stories.
- Build and maintain strong relationships with a diverse set of internal stakeholders including creative, legal, finance, support, sales and marketing experts.
- Support company events by confirming customer participation and building content to highlight their success.
- Partner with Content Marketing team, agencies and contractors to develop customer inclusions in case studies, blogs, eBooks and more.
- Measure and drive program effectiveness with clear KPIs to track program performance, determine impact and ROI.
- Create compelling customer-facing and internal presentations.
ABOUT YOU
- You’re an empathetic communicator with stellar written and verbal skills.
- You’re passionate about storytelling and someone who understands what provokes others to think and feel about something in a new way.
- You’ve got a full portfolio of engaging content you’ve produced in various formats to drive business results across a wide range of audiences.
- Strong relationship-building skills with proven experience effectively driving consensus across diverse teams in multiple departments.
- You’re intellectually curious and a ruthless prioritizer.
- Experience in developing and delivering innovative, compelling, and persuasive presentations.
- Dynamic, confident personality that is self-motivated and capable of working in a fast-paced, start-up environment.
- Can-do, positive, inspiring attitude with an outside-the-box, innovative and creative mindset.
- You have proven ability to successfully define a customer advocacy strategy and set of programs, with clear measures of success
- You’ve got strong experience partnering with customers to develop customer-led content that demonstrates customer success and value across multiple channels and content types (case studies, press releases, videos, events, digital, social)
#LI-SS1
Benchling welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.
LEADERSHIP PRINCIPLES
- Admit mistakes and shortcomings
- Deliver results
- Disagree and commit
- Obsess over customers
- Rely on work ethic
- Show empathy
- Recruit and develop the best
- Sweat the details
- Think and communicate clearly
- Unite around the mission
PERKS AND BENEFITS
- Work with a talented yet humble team
- Competitive compensation & equity package
- Weekly virtual social events, and annual company retreats
- 401k, Medical, dental, and vision insurance (US Employees Only)
- Monthly health & wellness stipend
- Yearly educational stipend
- Flexible & Generous Vacation Policy: If you feel you need a break, you can talk directly with your manager to find coverage and support while you are out of the office. Need time off to vote? We've got you covered.
- Quarterly company-wide mental health days off
- Holiday Shut-down: company-wide holiday shut-down between Christmas Eve and New Years
- Major US and EMEA holidays observed
- To support remote work conditions during the COVID-19 pandemic, Benchling provides each employee a one-time stipend of $1,000(USD) upon commencing employment, and additional discounted employee purchase plans for home-office equipment.
Protecting the health of our employees and the candidates interested in a role at Benchling is our top priority. We appreciate your understanding and being open and flexible with any changes related to our interviewing process.
For applicants for U.S.-based roles only: All new hires in the United States are required to be fully vaccinated against COVID-19 and to provide proof of vaccination prior to their first day of employment. If you are unable to be vaccinated for medical or religious reasons, we will explore potential reasonable accommodations; however, Benchling may not be able to grant such accommodations in all cases if doing so would cause an undue hardship.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.
