The Demand Generation Manager will be a part of Clarify's Marketing and Communications Team. The individual will be responsible for leading demand generation strategy and campaigns. The role will require a professional and creative problem-solver and self-starter with strong logistical, organizational, and interpersonal skills who can operate effectively in a startup. 

The Role

• Lead, design, and execute demand generation strategy and campaigns
• Own the development of a content strategy and creation of content (white papers, case studies, e-books, webinars, videos, etc) that will drive demand and is aligned to the stages of the buyer’s journey.
• Drive creation of compelling and effective campaign ads and landing pages for each stage of the buyer’s journey
• Experiment to continuously improve the quantity, quality, conversion, and cadence of leads across organic and paid channels, including social, search, display, partnerships/affiliates, and other online and offline tactics
• Prepare campaign playbooks for BDR/Sales and collaborate with team on multi-channel outreach and nurture/follow-up strategy
• Regularly measure and analyze the performance of campaigns, website, blog, landing pages, and other digital marketing assets
• Develop and manage the budget required to meet demand generation goals
• Establish processes and on-board tools to efficiently manage and measure demand generation activities
• Research and provide guidance for website SEO Develop deep expertise in brand, messaging, audience personas, and buyer journey, and share insights with cross-functional teams

What we are looking for

• 3+ years of experience in B2B demand generation or growth marketing, preferably at a SaaS startup
• Strong analytical skills, with a test-and-learn mindset to drive results
• Excellent writing skills
• Ability to effectively prioritize work and adapt to changing priorities. Highly motivated,
• Self-directed, team player
• Healthcare experience preferred

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, on the basis of disability or any other federal, state or local protected class.