InCloudCounsel is seeking a Demand Generation Marketing Manager (Events) to join our rapidly growing company. InCloudCounsel modernizes legal processes, globally, for many of the world's leading companies. We offer scalable, end-to-end solutions for processing routine contracts and abstracting complex documents by pairing our worldwide network of experienced lawyers with AI-enabled software. We also offer the first purpose-built software tool designed to help funds manage their obligations. 

The events manager will play a foundational role on the company’s marketing team by helping to scale our existing demand generation campaigns and create net-new demand gen opportunities. The events manager will have the opportunity to help build and sustain demand generation programs that are the backbone of our marketing sourced pipeline creation.

The events manager will report directly to the Director of Brand Marketing at InCloudCounsel, and the package includes a competitive base salary and full benefits. The company has offices in San Francisco, Los Angeles, New York, London, and Hong Kong.* We are open to great candidates in Austin, Chicago, or any major city in the U.S. Eastern time zone. 

*Until further notice, all InCloudCounsel employees are working remotely from home.

Responsibilities:

• Strategically execution: Leverage a project management approach to event management that ensures the timely and successful planning, execution, and follow-up of large-scale, multi-faceted demand gen events.
• Campaign management: Work with internal and external stakeholders, brand ambassadors, and thought leaders on the best-in-class demand gen campaigns that drive brand awareness and generate pipeline for InCloudCounsel. 
• Data-driven initiatives: Proactively analyze different datasets in consultation with regional leaders in order to improve and create net-new demand generation campaigns to help support global demand and expansion into new markets.
• Event Content Development: Collaborate effectively with key stakeholders and other areas within the marketing team to assess and deliver targeted content, presentations, and bespoke messaging for each event. 
• Speaker Enablement: Guide, plan and execute on the content development journey and a speaker enablement process for each event that yields superlative outcomes and deliverables is essential.
• Content Distribution: Leverage targeted messaging, segmentation, and proper distribution channels to ensure that pre-event and post-event content reaches our target audiences in collaboration with the content team and sales org to shore up the successful follow-up of all event engagements.
• Campaign Optimization: Partner with marketing operations and digital marketing to optimize demand generation campaign delivery from segmentation through to sales acceptance processes using data, analytics, and automation capabilities.
• Reporting: Measure demand generation KPIs on a monthly basis with respect to month-over-month growth.
• Ad-hoc requests: Handle one-off requests from different departments to help aid with attorney and employee recruitment campaigns.

Requirements:

• Experience: 4 years of demand generation or growth marketing experience, preferably in a high-growth SaaS company focused on events or tradeshow management. Experience with global teams is a plus.
• Salesforce/Marketing Automation Experience: Intermediate understanding of Salesforce (Lightning), and marketing automation systems (Marketo, Pardot, Hubspot)
• Technical expertise: Advanced proficiency in Excel/Google sheets; experience working with unstructured data and translating them into high-level reports
• Detail-oriented: Attention to detail while executing event-based marketing initiatives
• Creative application: The ability to think creatively and independently. Well researched with an eye for designing event experiences that are engaging and impactful. The ability to understand the evolution of event marketing trends and create a cohesive strategy that is relevant, and engaging while maintaining brand fidelity.
• Written Communication: Able to write at a high level across a variety of marketing materials
• Proactive mentality: Take the initiative to properly plan and manage campaigns and continuously test different data-driven approaches
• Collaborative: Ability to work cross-functionally and especially with sales/account management teams

About the team: We’re all about freedom. InCloudCounsel is on a mission to free companies from outdated legal processes and corporate lawyers from outdated work models. We’re a group of former Big Law lawyers, business professionals, and engineers working together to modernize the legal industry. The people behind developing our product, servicing our customers and lawyer partners, and driving our business operations are dynamic individuals who have also achieved the freedom to do what’s important to them - they’re musicians, dancers, photographers, sailors, surfers, world travelers, home flippers, and animal lovers - and our freedom inspires us to free others.

Benefits

• Medical, dental, and vision insurance
• 401K, pre-tax benefits
• Parental leave
• Generous vacation policy
• Annual professional development stipend
• Remote work flexibility

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

NOTE to External Agencies: We are not accepting any blind submissions or resumes from recruitment agencies. Any resumes sent to a member of InCloudCounsel will NOT be accepted or considered as a submission.