Digital Marketing Manager - Paid Social

As a foundational member of our digital marketing team, you will effectively measure and lead our paid social strategy and execution. We have truly groundbreaking AI technology that is redefining how employees get support at work. We need your expertise and data-driven approach to share our story with the entire business world. The right candidate will have a strong background in running storytelling, customer first digital campaigns, and is someone who will thrive in a fast-paced environment. 

This is a unique opportunity to join one of the fastest-growing AI companies on the planet  and have a profound impact on the outcome of the business. If you would like to work at a company that empowers you to do your best work — and have a great time while doing it — let’s have a conversation! 

 Who we are:

Moveworks is revolutionizing how companies support their employees — with the first AI platform that makes getting help at work effortless. 

Using advanced conversational AI built for the enterprise, Moveworks gives employees exactly what they need, from IT support to HR help to policy information. Our platform allows customers like DocuSign, LinkedIn, Slack, Instacart, Broadcom, and Hearst to move forward on what matters.

Founded in 2016, Moveworks has raised $315 million in funding, at a valuation of $2.1 billion. We’ve been named to the Forbes AI 50 list for three consecutive years, while earning recognition as the Best Chatbot Solution at the 2021 AI Breakthrough Awards. Above all, we’ve built an AI company that puts people first, which is why Inc. called Moveworks one of the Best Workplaces of 2021.

What you’ll do:

• Revolutionize our social media strategy with customer first and data driven approach  
• Manage day-to-day strategy and execution across social channels including LinkedIn, Facebook, Quora, Twitter, Display, etc. 
• Responsible for setting up, managing, optimizing, and scaling multi-persona campaigns across the entire buyer lifecycle, from brand awareness to customer adoption
• Partner with ABM team to support account based initiatives on social channels
• Conduct audience research and develop targeting strategies to maximize cost-efficient acquisition of high-quality leads 
• Perform competitive analysis to determine any gaps and solutions 
• Write ad copy that speaks to our customers’ needs
• Work with the in-house Creative team to develop high-performing assets across all devices and formats
• Continuously optimize landing pages to improve conversions (CRO)
• Track, report, and present campaign performance with internal stakeholders on a regular basis
• Test and experiment with new ad channels, products and technologies  
• Partner with the Content, Web, Product marketing team on persona development 

What you bring to the table:

• 5+ years of experience in paid social and display advertising, preferably in a B2B SaaS environment, or digital agency 
• Proficiency in digital marketing platforms, such as LinkedIn, Facebook, Instagram, YouTube, Quora, Twitter, G2, etc. 
• Data-driven with a consumer-first focus. You have a strong track record of using analytics to provide strategic recommendations and drive growth
• Rigor around testing, optimizing and sharing results 
• Strong copywriting skills 
• Ability to operate at both the strategic and tactical levels
• Understanding of the buying lifecycle and how to move prospects from engagement to conversion 
• Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
• Detailed budget management and financial analysis
• Experience and passion for working in a fast-paced, high-growth environment, with a focus on transparency, collaboration, rapid iteration, and continuous improvement