Digital Marketing Manager, Performance at Domino Data Lab

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Who We Are

At Domino Data Lab, we have an ambitious vision for data science. Our platform helps data science teams accelerate research, increase collaboration, and rapidly deploy predictive models. Our customers are the most sophisticated analytical organizations in the world, including companies like Bristol Myers Squibb, Allstate, Bayer, and Red Hat. Backed by Sequoia Capital, Coatue Management, Bloomberg Beta, and Zetta Venture Partners, we are at the epicenter of the data science revolution, helping companies develop the next breakthrough in medicine, build better cars, or recommend the best song play next.

What We Are Building

Domino is assembling a world-class Marketing team dedicated to telling compelling customer stories that showcase the value of the solutions we offer and our mission to unleash the power of data science. We are seeking an analytical, detail-oriented, and tech-savvy marketing professional to lead a data-driven effort to grow our business.

What Your Impact Will Be

As a late-stage startup, Domino offers candidates for this role the opportunity to leave their mark on a rapidly scaling company. The level of impact and ownership that our employees experience is a unique opportunity to be a part of building something great from scratch.

As our in-house expert on distribution channels (PPC, Email, and SEO), the Performance Digital Marketing Manager at Domino will work to enable our success by helping scale and optimize our campaigns to drive awareness and, most importantly, new business. You’ll take charge of managing multiple channels to drive success of Domino’s campaigns as part of a world-class account based marketing (ABM) motion. You’ll also bring a deep toolkit of performance marketing strategies and tactics (think conversion optimization, bidding and budgeting hacks, multivariate testing, attribution models, etc). You’ll work with other members of the Growth Marketing team (Marketing Ops, Campaigns, Creative, and Web) to drive awareness that helps us achieve Domino’s ambitious growth goals together.

What Is the Job Like?

You will:

  • Manage, optimize, and scale Domino’s paid ad campaigns across LinkedIn, search, and display, among other possibilities (we’re experimenting all the time)
  • Work with marketing ops to build channel reporting to enable other team members to quickly understand what’s working and what’s not, so winning strategies can be applied to other campaigns and initiatives
  • Make sure we’re spending budgets efficiently across channels, while driving results that make increasing those budgets a no-brainer
  • Create and segment audiences on each channel to ensure we’re reaching the right enterprise buyers with the right message at the right time
  • Work with external creative resources to design ads and emails (videos, static images, and more) that stand out and grab attention in the B2B “sea of sameness”
  • Build and execute proven playbooks for amplify anything from a webinar or whitepaper, to an industry award or new product release (we’ve got plenty of all these things, with way more to come)
  • Recommend to the web development team and content team, high impact keyword opportunities 
  • Work with web to run continuous and multiple experiments on high traffic landing pages in order to design an experience that increases engagement and lead conversion rates
  • Actively monitor, manage and improve email workflows through data analysis, content review and A/B testing

Who Should Apply for this Role?

  • You have 5+ years experience in a B2B marketing environment (experience in SaaS is a bonus!)
  • This isn’t your first rodeo managing PPC & demand gen campaigns across multiple channels, and you’ve made an outsized impact running high-growth campaigns before
  • You know how PPC fits into an ABM strategy and you love finding creative ways to reach the exact right targets on all the channels they use
  • Dangerous enough when it comes to your understanding of lifecycle or email marketing
  • You’re a seasoned pro using LinkedIn Ads Manager, Google Ads, and display ad ABM platforms like Terminus or Demandbase (plus you’re a creative thinker when it comes to less traditional B2B platforms...Reddit? TikTok? Anything’s possible!)
  • You know what creative strategies work for copy, imagery, and video, and you love getting into the minds of your target audience to find new creative approaches to test
  • You have experience integrating campaign tracking and reporting with a CMS like HubSpot, and you can work with your Marketing Ops teammates to make sure all the right data is flowing to all the right places
  • You’re ready to experiment every step of the way and you never trust a “best practice” until you test and see how it works for yourself

What We Value

  • At Domino, we value a growth mindset and seek high-performing, creative individuals who dig into problems and see the opportunities for success.
  • We believe in individuals who seek truth and speak truth and can be their whole selves at work.
  • We value those who believe improvement is always possible. At Domino, everything is a work in progress – we see room for growth in all areas.
  • We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function within the company.
  • We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • PlayFrameworks
    • SparkFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • MixpanelAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • MiroManagement
    • WordpressCMS
    • NetlifyCMS
    • HubSpotCRM
    • SalesforceCRM
    • SalesLoftLead Gen
    • LeadIQLead Gen

Location

We're located in the SoMa district of San Francisco. Located near the CalTrain station and Oracle Park, there's a lot to do around the area!

What are Domino Data Lab Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Women at Domino Diversity and Inclusion
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Domino employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Domino offers several options for health insurance benefits, one of which the premium is covered 100%.
Life Insurance
Life insurance is equal to 1 times an employee's annual salary. We are launching an employee buy up option at a reduced rate.
Wellness Programs
Domino's wellness program provides $500/year for health and fitness services and activities.
Mental Health Benefits
Domino's health insurance covers mental health benefits. In addition, we offer a yearly subscription to Calm (a wellness app).
Retirement & Stock Options Benefits
401(K)
Domino's 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from through Guideline.
Company Equity
Domino offers stock options which vests over a four-year period with a one-year cliff.
Child Care & Parental Leave Benefits
Child Care Benefits
Domino provides dependent care FSA.
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Domino also provides 8 weeks of leave for the secondary caretaker.
Remote Work Program
Family Medical Leave
Company sponsored family events
We sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Domino Data Lab offers pre-tax commuter benefits for all employees.
Company Outings
Domino hosts company outings Quarterly.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted once per month.
Parking
We offer employees a parking subsidy.
Pet Friendly
Our pet policy is dog friendly daily.
Recreational Clubs
Domino has a biking/cycling club and soccer team! More to come!
Fitness Subsidies
Domino reimburses its employees up to $500 a year for health and fitness services and activities.
Home Office Stipend for Remote Employees
Domino supports WFH requests and will provide any equipment necessary to help an employee feel comfortable at home.
Professional Development Benefits
Job Training & Conferences
Domino Data Lab offers employees professional development opportunities like Annual individual budget for training, The ability to attend job related conferences and seminars.
Lunch and learns
Domino Data Lab hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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