Digital Marketing Manager, Video
Grammarly is continuing to grow our team during the COVID-19 pandemic, conducting fully remote hiring and onboarding processes. All Grammarly team members can work remotely until August 2021. Read more about how we’re supporting our team and communities.
The opportunity
Grammarly empowers people to thrive and connect, whenever and wherever they communicate. M30 million people around the world use our AI-powered writing assistant every day. All of this begins with our team collaborating in a values-driven and learning-oriented environment.
To achieve our ambitious goals, we’re looking for a Digital Marketing Manager, Video, to join our Acquisition Marketing team. The person in this role will manage and optimize our YouTube campaigns across top of funnel and direct response campaigns. They will own video testing and work on long-term strategic projects for the channel, which will include audience segmentation, creative testing, and full funnel testing.
Your impact
This role offers the opportunity to be part of a highly effective and lean Acquisition Marketing team. You’ll take on the management of a best-in-class YouTube program, which is a significant acquisition driver. You’ll oversee a complicated setup with many moving pieces, and you’ll have the opportunity to run a variety of complex tests in the search for growth wins. Coming in with a problem-solving mindset will be key to finding incremental wins and identifying opportunities for optimization.
In this role you will:
- Manage and optimize a best-in-class YouTube program.
- Prioritize, design, and implement experiments.
- Optimize and scale both direct response and top of funnel campaigns while developing full funnel marketing strategies.
- Explore new strategic initiatives for our YouTube advertising program.
We’re looking for someone who
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
- Has strong experience with Google Ads and YouTube ad management.
- Possesses a clear handle on A/B testing and has experience running testing frameworks.
- Has an understanding of and experience with driving results through both direct response and brand advertising.
- Communicates clearly and concisely and builds positive working relationships across functions.
- Demonstrates advanced data-analysis skills and an understanding of web-tracking principles
- Has the ability to develop a prioritization framework and execute on it.
- Understands marketing metrics and fundamentals and possesses easy fluency with how different metrics affect one another.
Support for you, professionally and personally
- Professional growth: We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.
- A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.
- Comprehensive benefits: Grammarly offers all team members competitive pay along with a benefits package that includes superior health care. We also offer ample and defined time off, catered lunches, gym and recreation stipends, admission discounts, and more.
We encourage you to apply
At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Grammarly will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Grammarly is an equal opportunity employer and participant in the U.S. Federal E-Verify program.