More than seven billion people depend on farms for healthy and affordable food. By 2050, the global population will surpass nine billion and farmers will need new ways to deliver on this surging demand. They’ll be seeking options that both sustain the environment and help them to be economically viable, and are increasingly turning to the world’s leading Farm Management Software (FMS), Granular.

As an organization, we are committed to delivering the most innovative and industry leading digital products that our customers will love.

The Website Marketing Manager is responsible for the Granular website and related web properties, as well as driving customer acquisition and pipeline creation through organic search and paid advertising channels. The ideal person is an accomplished website marketer with a strong background in conversion rate optimization and SEO to drive the optimization and traffic growth.

At Granular, you’ll have the opportunity to work with a top-tier leadership team with proven entrepreneurial expertise to reshape the $3 trillion agriculture industry. We’re growing quickly, and expanding our team.  Currently, we’re operating in an employee-focused response to COVID-19, with 100% remote work until it is safe to return to the office. We’re looking for proactive, intellectual, and versatile individuals to join our team to improve the lives of our farmers.

What You’ll Get To Do:

• Be responsible for the Granular website and related web properties and their contribution to our customer acquisition and pipeline goals
• Drive website conversion optimization including test plans, the optimization of landing pages, leads forms, and user flows through the online buyer’s journey
• Develop the strategy and implementation of website personalization using Segment
• Develop the website roadmap and information architecture with personas, user stories, storyboards, prototypes, and wireframes, working closely with web development and design to launch new website releases, pages, and functional improvements
• Lead the development and execution of our SEO roadmap to grow quality web traffic and conversions from organic search in partnership with our content marketing team
• Ensure new webpages and projects adhere to technical SEO best practices and stay current on the latest developments in search engine optimization
• Develop and maintain the website and advertising performance dashboards and reports, including analyzing website traffic and SEO metrics to improve content marketing return on investment
• Drive our inbound acquisition strategy through paid channels including SEM, paid social, and display; working with contractors or agencies as needed.
• Create web pages and make changes to existing pages on the fly as needed
• Implement and maintain our web analytics taxonomy and tagging

Who You Will Do It With:

• You’ll be an integral part of Granular’s best-in-class marketing team and will work cross-functionally with teams across the company
• This is a high visibility role with results-oriented goals and the opportunity to create a huge impact. You will set the stage for Granular to reach every professional farmer in the country and impact thousands of families and communities in the process
• You’ll bring your passion for website marketing, SEO, and big ideas for what makes an exceptional website
• We’re committed to your growth as a marketer and opportunities abound for professional development

Who You Are: 

• 4+ years of demonstrated with digital marketing or website optimization in a software or technology company; preferred with a B2B SaaS company and sales cycle
• 2+ years of experience working with website content management systems and writing requirements for website projects
• Demonstrated success in driving better outcomes with website testing including experience with an optimization tool like Google Optimize, Optimizely, or Adobe Target
• Experience with paid advertising management
• Exceptional understanding of web UX and web conversion best practices
• Strong analytical and data analysis and reporting skills
• A solid foundation of SEO standard methodologies with a track record of success with SEO
• Familiarity with HTML/CSS/JS
• Ability to create clear specs and wireframes
• Expertise with Google Tag Manager and website tagging and taxonomy development

Perks and Benefits: 

• Upward mobility.  We are growing and need talent who can take on increasingly challenging and rewarding roles
• Generous Vacation
• 401k Matching Program
• Employer sponsored Medical, Dental, and Vision
• Vision, Dental and Dependent Care FSA
• Family, Maternity and Paternity Leave
• Learning Programs and Individual Development Support
• Open floor plan and dog-friendly offices

Who We Are: 

Granular is Farm Management Software (FMS) that is helping thousands of farmers to build stronger farms today and steward their lands for generations to come. Granular uniquely combines an industry-leading support team with the most recommended suite of easy-to-use powerful software to help farmers and their teams run all aspects of their farm business. From financials to agronomy to operations, farmers are now able to make data-driven decisions with greater confidence in an increasingly challenging environment.

Granular was founded in 2014 with the mission of helping farmers run more profitable and efficient business instead of maximizing bushels. Built as a collaboration between several of the most advanced family farms and top technology investors including Google Ventures, Granular is widely credited for launching the first modern, built in the cloud and mobile-centric FMS in 2014. In 2017, Corteva Agriscience acquired Granular to bring together the best technologists, scientists, and entrepreneurs from across the world with its global presence and deep resources to serve the needs of farmers through the transformative effects of digital technologies.

Today, our over 400 passionate employees are on a mission helping our customers solve their problems today and for food demands in the future by shaping agriculture through continuous innovations in farm productivity, profitability, and environmental sustainability.

Granular is San Francisco-based, with offices worldwide. Granular is an independent, wholly-owned subsidiary of Corteva Agriscience (NYSE:CTVA), a spin off of DowDuPont™. Learn more about our company and people at http://granular.ag/, Twitter, @GranularAg, and Instagram, @Granular_Ag, or facebook.com/GranularAgriculture/

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.