Digital Marketing Manager

About Productiv

Founded in 2018, by leaders from Google, Amazon, and LinkedIn - Productiv is a rapidly growing Series C start-up that enables enterprises’ IT teams to take a data- and analytics-centric approach to understanding and driving adoption of SaaS applications at scale. CIOs at innovative companies like Square, Okta, Equinix, Zoom, Dropbox, Equifax, and Uber trust Productiv for delivering better employee experience, increasing business agility, and driving RoI from their entire portfolio of SaaS applications. 

Backed by Tier 1 investors including Accel, Norwest, IVP, Okta and Atlassian, Productiv is a team like no other. We’re a fast-moving, results-oriented team with a strong culture that values family, fun, diversity, and mutual respect as much as earning customer love. We tackle hard problems and huge opportunities together, working as a tight-knit, highly-collaborative team.

About the Job

Calling all the builders, all the creators, all the adventurers...if you're a digital marketing expert who loves the great unknown, who loves building the ship while sailing uncharted seas, then this role is for you.   

Productiv is looking for a Digital Marketing Manager to build and execute a digital go-to-market across marketing channels that shapes the experience throughout the customer lifecycle. We're looking for a growth-minded expert in their field who will drive our digital strategy, test new strategies and ideas, and grow our digital footprint for both paid and unpaid campaigns.

This is one of those rare positions where you'll get to be strategic in defining our content strategy, while still rolling your sleeves up and getting to do the satisfying work of building and testing the digital engine. 

If you're this person, and you are looking for a great group of people to partner with on your next journey, then let's talk. 

Role and Responsibilities

• Define and drive the digital strategy across channels for the full customer lifecycle 
• Develop and analyze goals, performance and other key metrics, using it to inform the overall digital strategy 
• Unify our digital efforts with the efforts of integrated teams, both in marketing and across the organization 
• Partner with the field, customer and product teams to develop experiences and offers that will best deliver on company goals throughout the digital journey
• Collaborate with vendors and our operations teams to improve our audience segmentation and media strategy
• Provide education to the broader team to share best practices and show results
• Serve as the subject matter expert for all things Productiv Digital Marketing 

Required Skills and Experience

You are:

• Driven - you want to do big things, and lots of them, and don't need lots of direction.
• Trusting and Communicative - your natural style is to partner with sales, product marketing, and others. You know the best product takes teamwork to come to fruition.
• Creative - You avoid recycling the same ideas again and again, and aren't afraid to try new things.
• Agile and resilient - Failure to you is part of the adventure. You can take feedback, absorb data, and make programs better.
• At work to have fun while winning - You like people, and people like you. Let's enjoy our time together.

You have:

• Deep experience in digital marketing for B2B technology sales (5+ Years)
• Experience developing and running both paid and unpaid digital marketing campaigns 
• Subject matter expertise in the latest best practices and technologies that drive a winning strategy 
• Excellent communication skills for driving strategy and fulfilling complex, integrated team requests and championing new ideas
• A bias of quick and decisive action
• A proven data-driven approach to iterating on digital campaigns
• Growth mindset, thriving on challenges and opportunities in a fast-paced, startup environment

Benefits

• Impact-first work environment (no politics, no pandering)
• Great people at work, with an extremely high bar for hiring
• Competitive salary and generous stock option plan
• Medical, dental and vision insurance, 100% paid for you and your family
• 401K plan
• Generous vacation time and sick time
• Free lunches, snacks, and beverages
• Game-changing company vision