About the role 

As Director of Brand, you will help develop and drive our brand marketing strategy to expand our reach and further our mission to provide financial peace of mind. We’re building a new kind of bank experience  that helps members get ahead by making managing money easy. In this role, you will leverage deep customer insights to craft a brand narrative and identity. You and your team will execute on our brand strategy by creating visual elements of our brand, refining our messaging and content to tell a compelling story, and driving customer insights. Reporting to the VP of Brand Marketing, you’ll be responsible for growing the Brand Marketing team, as well as working closely with the Growth, Product, Member Services and Analytics teams to ensure the vision and voice that you developed is executed into one cohesive experience. 

This job cannot be performed in the state of Colorado. 

In this role, you can expect to

• Refine our brand strategy and identity to drive growth and establish Chime as category innovator and leader; continually build and shape the perception of the Chime brand to meet business goals.
• Drive brand awareness. Create and launch brand campaigns, including concepts, objectives, and execution tactics across digital and offline channels.
• Partner with Growth to increase value of direct acquisition, content, and social efforts.
• Oversee the development of Marketing / Advertising Creative (including TV ads, online ads in social media, search, etc.) with a focus on establishing Chime as a household name.
• Work with Comms & Marketing leadership to develop strategic narratives and themes for multi-channel always on / evergreen content. 
• Develop relevant KPIs and measure ongoing lift from campaigns; use analytical resources to prioritize and optimize brand efforts.  
• Work with the Director of Product Marketing to gather actionable customer insights to drive future marketing strategies and product innovation.  Drive segmentation and position of Chime features to reinforce brand strategy. Ensure consistency in our brand throughout our customer experience.
• Champion brand internally, partnering with the People team, to ensure employee culture is strong and reflective of the brand.

To thrive in this role, you have  

• 10+ years in digital brand management, preferably with direct-to-consumer growth stage companies
• Proven success in the development and successful execution of brand strategies, plans, briefs, and achieving outcomes.  
• Experience managing large budgets and internal/external creative development
• Excellent communication skills with the ability to share big ideas through stories with a consistent voice
• Analytical grounding and thought process in order to both prioritize opportunities and evaluate the performance of marketing efforts.
• A highly entrepreneurial spirit and are comfortable working in a fast-paced environment with the ability to focus and thrive under minimal guidance
• Established key relationships with stakeholders and orgs, especially Partnerships and Media teams. 

A little about us

We created Chime because we believe everyone deserves financial peace of mind. By eliminating unnecessary fees and helping people grow their savings automatically, we’ve empowered millions of Americans to take control of their finances. 

Chime is the largest and fastest-growing U.S. player in the challenger-banking space. Through our banking partners, we offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more!

We've built one of the most experienced leadership teams in Fintech and were recently valued at over $14.5B. We've raised over $1B in funding from leading investors including DST, Coatue, Tiger Global, General Atlantic, Iconiq, Dragoneer, Menlo, Whale Rock, Access, Forerunner, Crosslink, Cathay, aCrew, and others. 

What we offer

• 💰 Competitive salary based on experience
• ✨ 401k match plus the usual medical, dental, vision, life, and disability benefits
• 📝  Quarterly stipend to spruce up your home office 
• 🏝 Generous vacation policy and company-wide Take Care of Yourself Days 
• 🖥  Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• 💚  A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service

We know that great work comes from great, and inclusive teams. At Chime, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.