About the Role

As the Senior Manager of Dasher CRM you will manage a team of Marketers responsible for managing the entire Dasher customer lifecycle through email, SMS, push notifications and in-app messaging. You will inspire a team, own business metrics and collaborate with all parts of the business to create and execute CRM strategies that move metrics and surprise and delight our Dashers.

What You’ll Do 

• Coach and manage day to day operations of a team of marketers to deliver against business goals
• Make important strategy and planning decisions including managing Dasher CRM budget
• Partner with other leaders to identify important strategic initiatives that drive operational scale and efficiency
• Drive the Dasher CRM strategy and oversee the creation of email, SMS, push and in app messaging to drive business impact (onboarding, retention and reengagement)
• Use data to optimize marketing programs and deliver upon overall company goals
• Proactively optimize and ensure the health of the channels via regular reviews of KPI/ metrics and channel health checks
• Establish a strong working relationship with crossfuncational stakeholders in our Product, Strategy & Operations and Marketing teams
• Accountable for defining, tracking and measuring KPIs, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations to better drive our initiatives

Qualifications 

• 7+ years experience in the retention marketing, customer engagement or operations with 3+ years managing teams 
• Results-oriented with an exceptional track record of developing profitable retention programs and exceeding performance targets
• Strong analytical skills; able to create data-driven strategies with large data sets
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
• Passion for customer experience and increasing the value of customers 
• Familiarity with CRM technology including Marketing Automation platforms and CRM tools
• Ability to think and perform both tactically and strategically
• Excellent interpersonal and team building skills including experience managing high performing teams
• Able to pivot readily and react to real-time data
• Career training on a Biz Ops team or proven tenure at a top strategy consulting firm
• Bachelor’s Degree; Master’s degree a plus