Director of Customer Acquisition at HomeLight

| San Francisco
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About HomeLight
 
We are on a mission to empower people to make smarter decisions during one of life’s most important moments: buying or selling their home. By analyzing 30 million+ real estate transactions from 2 million agents across the country, we are able to take an unbiased, data-driven approach to match our clients with top performing real estate agents to meet each of their specific needs. Our algorithm and marketplace solutions guide our clients through every step of the home buying or selling experience. Join us and build the nation's largest and most trusted platform for selling real estate!

Who you are:

You’re a modern marketer, builder, and growth driver. You believe that sophisticated marketing at mind boggling scale is possible through a mix of heart (brand, voice, and beautiful creative) and mind (automation, tech, and customer segmentation). As our digital marketing leader you’ll own the development and implementation of marketing campaigns, marketing tech, and reporting and analytics. You’ll build a best in class digital marketing team including SEM, display, digital video, and other mediums to turbo-charge HomeLight’s growth. This is a high visibility & fast-paced leadership role that combines data driven marketing, deep customer empathy, and deep knowledge of a marketplace ecosystem. You’ll work with teams across HomeLight including Content, Sales, and Product/Engineering to tell our story and drive growth. 

What you will do here:

  • Create digital marketing campaigns across paid search, paid social, display, and digital video.
  • Continuously test new ideas, run A/B tests on everything and make intelligent decisions against the results.
  • Be a hands-on contributor. You’re comfortable writing copy & creative briefs, running data analysis, and diving into the details. You’re as comfortable with HTML & SQL as you are writing ad copy.
  • Evaluate, select, and build or buy the best marketing technology available.
  • Help build a growing marketing team, align your campaigns with our goals, and work with editorial to come up with stories, resources, and other materials to help our cause. 

You have:

  • BA with a degree in marketing or related field
  • 5+ years of experience in paid media and/or acquisition marketing preferably in an in-house role. 
  • Experience marketing high consideration, long lifecycle products. Prior real estate experience is a plus. 
  • Ability to prioritize and manage multiple projects simultaneously
  • Proven strategic thinking, analytical, data interpretation, and problem-solving skills
  • Proficient in SQL and data analysis.
  • Strong project management and process development capabilities
  • Demonstrated oral and written communication skills

The Perks:

  • Medical, vision, dental, and paternity/maternity benefits.
  • 401(k)
  • Commuter benefits
  • Flexible time off policy
  • Catered lunches and snacks
  • Corporate gym membership
  • Company events: happy hours, bowling, bocce league, etc

To make sure we hire the most qualified people, we have a multi-step interview process which may include interviews, a homework assignment, and a reference check. We’re excited to get to know you and hope you’re ready to give this opportunity everything you’ve got!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • SQLAnalytics
    • ExcelAnalytics
    • PeriscopeDesign
    • HomeLightCMS
    • HomeLightCRM
    • Google SuiteEmail

Location

100 First Street, San Francisco, CA 94105

An Insider's view of HomeLight

What's something quirky about your company?

We enthusiastically celebrate random and obscure “holidays” such as “National Blueberry Pancake Day,” “National Make a New Friend Day” or “National Popcorn Day” thanks to our office managers who set up treats and experiences to bring the team together in relaxed and fun ways throughout every work week.

Molly

Director of Offline Marketing

What does your typical day look like?

Each day begins with stand-up at 10:30a.m. and we might have another meeting or two sprinkled in throughout the day. Most of the day is dedicated to engineering focus time, which I love. Still, everyone on the team is fairly interruptible, so it's easy to have quick, ad-hoc technical discussions when you get stuck or need a second opinion.

Raquel

Software Engineer

What unique initiatives do you have that encourage innovation?

Increasing transparency and removing inefficiencies in the home purchase transaction is at the core of how HomeLight Closing Services makes decisions. Deeply understanding the pain points of our clients and real estate agents as part of the design process motivates us to build products and processes that go beyond industry conventions.

Ajit

Director of Operations

What’s the vibe like in the office?

The SF office embodies our "Work Hard, Ski Hard" value proposition, by allowing proper time off & flexible work schedules. Upper management encourages everyone to work hard, but wants to make sure that their team is spending equal time with their family & friends. The office fosters a positive and comfortable work environment.

Jenna

Technical Recruiter

What are HomeLight Perks + Benefits

HomeLight Benefits Overview

* One of the fastest growing PropTech start-ups in the U.S; empowering both consumers & real estate agents.
* Engineering team of 30+ people (~30% D&I), giving you the opportunity to be one of our fore-front members with lots of room for upward movement.
* Building brand new products as we expand into new marketplaces!
* Voted one of Inc. Magazine’s & Comparably’s Best Workplaces in 19’ & Ranked Top 100 in Deloitte’s Fast 500.
* Official Tier 1 sponsor of the U.S. Ski & Snowboard team
* Sponsored “Girl Geek” events & professional development reimbursement program
* Competitive Maternity / Paternity policies + quarterly date night stipend
* Check out our Glassdoor reviews!: https://www.glassdoor.com/Overview/Working-at-HomeLight-EI_IE1156474.11…

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Company sponsored family events
Acme co. sponsors family oriented events Quarterly.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Eligible employees get 30 days of paid sabbatical after their first 4 years of working at HomeLight!
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
HomeLight hosts company outings Monthly.
Free Daily Meals
Employees get free lunch 2-3 days per week.
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
Continuing Education stipend
Online course subscriptions available
Customized development tracks
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