As Director of Demand Generation at Nightfall, you'll scale pipeline generation and digital marketing. This is a key role that will build the brand, grow top-line revenue, drive sales acceleration, and establish a foundation for repeatable growth. You will own all programs, campaigns, and tactics that contribute to marketing's pipeline & revenue goals, and drive the successful execution and impact of the plan across the customer lifecycle.

Responsibilites

• Define, execute, and optimize demand generation strategy using industry best practices that are effective for B2B SaaS revenue growth
• Own budget, annual strategy, and quarterly execution plans for the demand gen function
• Develop & launch integrated digital marketing campaigns
• Manage all demand gen channels, such as email, direct mail, digital advertising, SEO, webinars, major conferences/trade shows, and ABM
• Own our website to grow traffic, drive conversion rate optimization & campaign effectiveness
• Initiate multivariate testing within campaigns to maximize lead capture and traffic conversion
• Maintain and implement sales & marketing systems for accurate program execution
• Leverage performance marketing to expand current channels through ongoing optimization and unlock new sources of growth
• Define the buyer journey, drive customer segmentation, map campaign objectives, and collaborate on the right assets needed for the different stages of the journey
• Inform content marketing, working with stakeholders to creating materials to support account engagement, demand gen, and pipeline programs
• Build a clear understanding of demand gen goals, success metrics and impact across the organization

Requirements

• 5+ years driving revenue with demand generation campaigns for B2B startups, especially in AI, big data, and/or security
• Track record of successfully creating and implementing revenue growth strategies in SaaS environments to drive digital traffic, content conversion, and brand awareness
• Ability to develop and optimize marketing and sales strategies across key channels, e.g. SEO, SEM, Social, email, etc.
• B2B and SaaS experience with understanding of enterprise pipeline demand gen
• Experience with Account Based Marketing C-level buyer focused experiences
• Experience in startup environment
• Experience managing Salesforce, HubSpot, and other common tools
• Proven communication, presentation, and organizational skills
• Passionate or have an interest in cybersecurity
• Friendly, flexible and a team player
• Independent, proactive and self-driven

About Nightfall:

Nightfall (formerly known as Watchtower) is a cybersecurity startup dedicated to helping enterprises secure and manage their sensitive data. As a leading enterprise technology company, our product affects the personal data that people entrust businesses to store & process with care every day. Critical data in the modern enterprise is often sprayed across a broad set of cloud systems (e.g. SaaS & data infrastructure), and it’s a herculean task for security teams to monitor, manage, and protect this highly sensitive data. Via machine learning, our product makes it easy for companies to discover, classify, and protect this sensitive data across their cloud footprint - such as their corporate SaaS, data infrastructure, and APIs. In doing so, we prevent data leakage, provide unprecedented data visibility & protection across the cloud, and enable compliance. We're a technology startup based in San Francisco and Palo Alto, well-funded by leading institutional investors with deep expertise in the cybersecurity industry. Learn more at our website www.nightfall.ai or by reaching out via email at [email protected].